The Big Book of Alternative Revenue

Recognizing that on-going financial success requires income streams beyond advertising and circulation sales, news media organizations in Pennsylvania are discovering creative ways to generate alternative revenue. Some are utilizing existing content and talent to produce books and specialty publications, while others are entering into strategic partnerships, hosting successful events, operating complementary businesses and exploring retail opportunities. 

The Big Book of Events

As news media companies across Pennsylvania identify new opportunities to generate revenue for their organizations, many have found success by organizing marketing events in their local communities. Read about the different types of events launched by some of PNA’s members, and follow the step-by-step guide to assist you in coordinating your own event.  

The Big Book of Growing Audience

Newspapers in PA are growing their audiences across print and digital platforms through a series of incentives, promotions and strategies. Read about the various initiatives implemented by some of PNA’s members, and learn new ways in which your newspaper can increase its readership base.

The Big Book of Industry Promotion

Pennsylvania news media organizations promote their products, services and brand messages through a variety of platforms, including advertising, marketing partnerships, events, community engagement initiatives and more. From community improvement programs, to holiday fundraisers, concert sponsorships, and social media contests, our members are actively engaging with readers, advertisers and the general public. 

The Big Book of Monetizing Digital

As news media organizations in Pennsylvania continue to offer more digital options to both readers and advertisers, generating revenue from these platforms remains a top priority.

The Big Book of Special Sections

Special sections have been a successful revenue-generating tool for news media organizations. Popular themes, including home improvement and holiday issues, continue to be reader favorites. Many newspapers in Pennsylvania have become even more creative in developing original topics of local interest that resonate within their communities, such as a Tomato Festival Guide, Hometown Scramble, and a publication dedicated to local beers.

The Big Book of Voter Engagement

Pennsylvania news media organizations worked diligently to inform and educate readers about the voting process, the political candidates, and the important issues of the past election year.  Through a series of voter education and engagement initiatives, including voter guides, town hall meetings and debates, surveys, use of social media coverage, and more, newspapers across the Commonwealth played a pivotal role in providing credible, reliable and factual information to help readers make informed decisions at the polls.

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