The Big Book of Alternative Revenue

Recognizing that on-going financial success requires income streams beyond advertising and circulation sales, news media organizations in Pennsylvania are discovering creative ways to generate alternative revenue. Some are utilizing existing content and talent to produce books and specialty publications, while others are entering into strategic partnerships, hosting successful events, operating complementary businesses and exploring retail opportunities. Download this exciting book to learn more, or contact Mary Firestone to request a hard copy.

Thank you to the many members who already shared your alternative revenue information with us! To include your experiences in a future edition of PNA’s Big Book of Alternative Revenue, please contact Jane Hungarter at or (717) 703-3041.

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Big Book of Alternative Revenue Cover
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