Market Research

Whether you're looking for information about the strengths of newspaper readership, statistics that demonstrate the benefits of newspaper advertising or educations materials about competing media, a variety of customizable marketing tools are available to download. 

Competitive Media Analysis

As a member benefit, PNA will create a customized competitive media analysis sheet that offers detailed information on the coverage areas of each medium, as well as a cost per thousand analysis. 

Marketing Presentations

The PNA regularly gives presentations about the state of the industry and why news media organizations are so relevant. 

Marketing Sheets - Advertising Category-Specific

Share valuable information and research statistics with your clients using customizable sell sheets that demonstrate the strength of newspaper advertising. 

Marketing Sheets - Newspaper Readership and Demographics

Promote the strength of news media products with customizable marketing sheets. 

 
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