Readership & Demographics Marketing Sheets

Promote the Strengths of News Media Products with Customizable Marketing Sheets

Research continues to show that consumers rely on newspaper media for their news and advertising information. The PNA has made it easy for you to share these valuable facts and statistics by creating a series of customizable marketing sheets. Browse through our ever-increasing library of promotional materials below to select the pieces that help you tell this important story. 

2016-1stQuarter-1_web1st Quarter Sales Opportunities
PDF, 1.40 MB
There are sales opportunities every month. This sheet breaks down the opportunities available in the first quarter months (January through March).

 

2017-2ndQuarter-12nd Quarter Sales Opportunities
PDF, 1.96 MB
There are sales opportunities every month. This sheet breaks down the opportunities available in the first quarter months (April through June). ​

2017-3rdQuarter-13rd Quarter Sales Opportunities
PDF, 2.37 MB
There are sales opportunities every month. This sheet breaks down the opportunities available in the first quarter months (July through September). 

2016FourthQuarter4th Quarter Sales Opportunities
PDF, 2.61 MB
There are sales opportunities every month. This sheet breaks down the opportunities available in the fourth quarter months (October through December). 
 

AOR-Advertising-InfographicAOR Infographic - Advertising
PDF, 1.1 MB
The results of the 2016 Media & Advertising Use in Pennsylvania study conducted by American Opinion Research found newspapers are the most valuable and  useful source of shopping information – and ads in newspapers result in sales for retailers.

PAConsumersNewspapers080417AOR Infographic - Readership
PDF, 1.2 MB
The results of the 2016 Media & Advertising Use in Pennsylvania study conducted by American Opinion Research found that newspapers are also widely read by adults of all ages and incomes.

AffluentConsumers-web image

Affluent Consumers
PDF, 2.26 MB
Affluent consumers are a natural target audience for marketers due to their higher buying power and disposable income, and newspapers excel at reaching this desirable audience. Customize this one-sheeter for your use!

AverageAge-PlatformsAverage Age
PDF, 709 KB
On a cumulative basis across a typical week, the mean age of an adult in Pennsylvania who reads a print newspaper each week is 51.4. Newspaper digital platforms engage Pennsylvania adults whose average is younger than the overall online population.

 

BabyBoomers-web imageBaby Boomers - Customizable
PDF, 1.56 MB
Baby Boomers have been identified as marketing’s most valuable generation. They are also newspaper enthusiasts! Newspapers reach Baby Boomers, the generation with the most buying power. Customize this one-pager for your use!

BabyBoomersInfo-webBaby Boomers - Infographic
PDF, .46 MB
Adults born between the years of 1946 and 1964 control 70 percent of all disposable income in the U.S. More than 8 in 10 of them read a newspaper or visit a newspaper website, each week.

car buyers - PAStatewide_1Car Buyers InfoGraph
ZIP, 13.45 MB
Newspapers, both print and digital, are an effective medium for auto dealers to advertise the newly-released models this fall. Be sure to share this infograph with the local retailers in your area to demonstrate the large number of prospective car buyers that engage with newspaper media.
Community newspapers_1Community newspapers
PDF, 1.24 MB
Newspaper readers rely on their community publications for local news and shopping information. 
 

Consumers Connect_1Consumers Connect
PDF, 917.01 KB
While the manner in which consumers read a newspaper vary from print and online to tablets and smartphones, newspapers in any format are an important vehicle to reach a desirable audience. 

CoopAdvertising-web_Page_1_1

Co-op Advertising
PDF, 605.50 KB
Cooperative advertising, or co-op advertising, is a partnership between a retailer and a manufacturer to share the cost of advertising, at the local level, to increase product sales.

Coupon Use_1
Coupon Use
PDF, 1.43 MB
Newspapers remain the preferred method of distribution. This sheet breaks down coupon use by audience and is a great resource to share with new customers who are interested in adding their coupons to your newspaper!


Effective print ad-custom_1
Effective print ad-custom
PDF, 1.29 MB
Advertising is an investment. Whether your goal is to sell a particular product or increase awareness of your business, it is important that consumers see, and respond to, your message. Use these tips to create the most effective print ads!

Creating Digital Ads-1

Effective digital ads

PDF, 1.30 MB
Since the time the first ad appeared on the Internet in 1994, advertisers have been searching for direction on how to create an effective digital ad. The design of the ad can have a direct impact on the effectiveness of the overall campaign –so it’s crucial to get it right. Here are some tips on how to create a successful digital ad!

 

Fall 2017 Ad Flyer-webFall Marketing Sheet

PDF, 127 KB
The Media and Advertising Use in Pennsylvania study conducted by American Opinion Research found that advertising in Pennsylvania newspapers is ranked as the most valuable – and useful – significantly ahead of radio, television, magazines, social media, and the Internet. 

GEN-XGen-X - Infographic
PDF, .30 MB
Adults who range in age from their mid-20s to early-50s account for 31 percent of all consumer spending. They are avid newspaper readers, and actively respond to the ads they see.

2017 Holiday Ad FlyerHoliday Marketing Sheet
PDF, 1 MB
Recent research studies have confirmed that advertising in newspapers is ranked as the most valuable and useful.  More than 6 in 10 Pennsylvania consumers make a purchase at least monthly as a result of newspaper advertising, and newspapers have been identified as the ultimate holiday shopping guide for Black Friday information!

Market Mavens2Market Mavens
PDF, 1 MB
Research has found that women ages 25-54, deemed as "Market Mavens," are today's emerging newspaper readers. They read a print or digital edition most days of the week, and are responsible for making the majority of purchasing decisions for their household. Savvy retailers can reach this desirable audience by advertising regularly in their local newspaper.

MillennialsMillennials - Customizable
PDF, 2.04 MB
Millennials, or those between the ages of approximately 18 to 34, are the largest cohort the U.S. has ever seen. They are also avid newspaper readers.

Millennials_web

Millennials - Infographic
PDF, .38 MB
Nearly 7 in 10 Pennsylvania adults, ages 18 to 34, read a newspaper, or visit a newspaper website, each week. Three out of 4 millennials respond and take action from ROP and insert advertising.

Newspaper inserts_1

Newspaper Inserts
PDF, 2.50 MB
In a recent survey conducted by AT Kearney, retailers indicated that they have increased their use of newspaper inserts because they are the best tool for driving store traffic. 
 
Newspapers Engaging_1Newspapers Engaging
PDF, 1.64 MB
Audiences find newspapers the most engaging medium. Recent surveys show that newspapers have the highest overall engagement score of all types of media – making them the optimum choice for successful marketers.

 
BillboardsNewspapers Outperform Billboards
PDF, .98 MB
Adults spend an average of 16 minutes reading a newspaper each day, but only 7 seconds viewing a billboard.  In addition, 61% of Pennsylvania adults make a purchase each month as the result of a newspaper ad compared to only 4% who do so as the result of a billboard ad. 

Cable TelevisionNewspapers Outperform Cable Television
PDF, .77 MB
More adults in Pennsylvania read a newspaper than watch news networks on cable television.  Twenty-five percent of U.S. households have already “cut the cord” and eliminated cable or satellite television services – making it increasingly difficult for advertisers to reach their target audience through this media.  

Direct MailNewspapers Outperform Direct Mail
PDF, 1.46 MB
Nearly 8 in 10 Pennsylvania adults read a newspaper each week compared to just 27% who read direct mail. More adults prefer to receive coupons and advertising inserts through the newspaper than through direct mail. 

Magazines

Newspapers Outperform Magazines
PDF, .71 MB
Nearly half (47%) of Pennsylvania adults prefer to receive shopping information from newspapers compared to just 1% who favor magazines.  Newspapers are also the most trusted source of news and information – ranking ahead of magazines.

Radio

Newspapers Outperform Radio
PDF, .67 MB
Sixty-one percent of Pennsylvania adults make a purchase each month as the result of a newspaper ad compared to just 11% of those who do so as the result of a radio ad.  Plus, eight-in-10 adults ignore radio commercials when they come on.

Television

PDF, .72 MB
Newspapers rank well ahead of television as the media that is the most trusted, the preferred source of shopping information, and whose advertising results in consumers making a purchase each month.  Television ads also have low engagement – more than 8 in 10 adults do something else when they air.

2017-spring-ad-flyer-img

Spring Marketing Flyer
PDF 8.74 MB
Six in 10 Pennsylvania consumers make a purchase at least monthly as a result of newspaper advertising. This customizable marketing flyer with your advertising clients to help add a little “spring” to their sales!​

Summer Ad FlyerSummer Marketing Flyer
PDF
The recent Media and Advertising Use in Pennsylvania study conducted by American Opinion Research found that advertising in Pennsylvania newspapers is ranked as the most valuable and useful. This customizable marketing flyer with your advertising clients to help add a little sizzle to their summer sales!​​

Why Newspapers_Page_1Why Newspapers
PDF, 837.93 KB
The “Why Newspapers” section of the PNA website provides members with marketing tools designed to help increase advertising revenue and audience engagement.

 

2017-spring-ad-flyer-img

Spring Marketing Flyer
PDF 8.74 MB
Six in 10 Pennsylvania consumers make a purchase at least monthly as a result of newspaper advertising. This customizable marketing flyer with your advertising clients to help add a little “spring” to their 2017 sales!​

2017-spring-ad-flyer-img

Spring Marketing Flyer
PDF 8.74 MB
Six in 10 Pennsylvania consumers make a purchase at least monthly as a result of newspaper advertising. This customizable marketing flyer with your advertising clients to help add a little “spring” to their 2017 sales!​

2017-spring-ad-flyer-img

Spring Marketing Flyer
PDF 8.74 MB
Six in 10 Pennsylvania consumers make a purchase at least monthly as a result of newspaper advertising. This customizable marketing flyer with your advertising clients to help add a little “spring” to their 2017 sales!​


Effective digital ads
PDF, 1.30 MB
Since the time the first ad appeared on the Internet in 1994, advertisers have been searching for direction on how to create an effective digital ad. The design of the ad can have a direct impact on the effectiveness of the overall campaign –so it’s crucial to get it right. Here are some tips on how to create a successful digital ad!
Effective digital ads
PDF, 1.30 MB
Since the time the first ad appeared on the Internet in 1994, advertisers have been searching for direction on how to create an effective digital ad. The design of the ad can have a direct impact on the effectiveness of the overall campaign –so it’s crucial to get it right. Here are some tips on how to create a successful digital ad!
Effective digital ads
PDF, 1.30 MB
Since the time the first ad appeared on the Internet in 1994, advertisers have been searching for direction on how to create an effective digital ad. The design of the ad can have a direct impact on the effectiveness of the overall campaign –so it’s crucial to get it right. Here are some tips on how to create a successful digital ad!
Effective digital ads
PDF, 1.30 MB
Since the time the first ad appeared on the Internet in 1994, advertisers have been searching for direction on how to create an effective digital ad. The design of the ad can have a direct impact on the effectiveness of the overall campaign –so it’s crucial to get it right. Here are some tips on how to create a successful digital ad!
Effective digital ads
PDF, 1.30 MB
Since the time the first ad appeared on the Internet in 1994, advertisers have been searching for direction on how to create an effective digital ad. The design of the ad can have a direct impact on the effectiveness of the overall campaign –so it’s crucial to get it right. Here are some tips on how to create a successful digital ad!
Effective digital ads
PDF, 1.30 MB
Since the time the first ad appeared on the Internet in 1994, advertisers have been searching for direction on how to create an effective digital ad. The design of the ad can have a direct impact on the effectiveness of the overall campaign –so it’s crucial to get it right. Here are some tips on how to create a successful digital ad!
Effective digital ads
PDF, 1.30 MB
Since the time the first ad appeared on the Internet in 1994, advertisers have been searching for direction on how to create an effective digital ad. The design of the ad can have a direct impact on the effectiveness of the overall campaign –so it’s crucial to get it right. Here are some tips on how to create a successful digital ad!

Advertising Category-Specific Sell Sheets - Customizable Versions

Share valuable information and research statistics, demonstrating the strength of newspaper advertising, with your clients through customizable sell sheets.  

View Sell Sheets

 
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