To help our members increase revenue and audience, the Pennsylvania NewsMedia Association is developing marketing materials that can be easily customized, including a series of white paper “How To” guides, the first of which focuses on planning and executing successful and profitable special sections.
Along with this information, we have incorporated editable sample materials for a special section, including:
- Front page cover
- Leave-behind sales flyer
- Advertising sales tracking chart
- Prospective advertisers list
- Editorial content ideas