To help our members increase revenue and audience, the Pennsylvania NewsMedia Association is developing marketing materials that can be easily customized, including a series of white paper “How To” guides, the first of which focuses on planning and executing successful and profitable special sections.

Along with this information, we have incorporated editable sample materials for a special section, including:

  • Front page cover
  • Leave-behind sales flyer
  • Advertising sales tracking chart
  • Prospective advertisers list
  • Editorial content ideas

Current Special Section Offerings

 BtS-Tab-Cover-sample FS-Tab-Cover---sample HL-Tab-Cover-sample HP-Tab-Cover2 FP-Tab-Cover-custom

Special Section Whitepaper

What makes a special section “special” is that it provides a potential source of new revenue from new advertisers. Therefore, special sections should be planned around advertisers or advertising categories that are not currently and regularly represented in the paper. Learn how to improve your special sections in our whitepaper, "Generate More Revenue from Special Sections." 

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