As parents, students and teachers prepare for the beginning of the new school year, retailers can reach this desirable audience by advertising in the Back to School Special Section. The editorial pages can be filled with news and information about the local school districts, technical schools and colleges including bus routes, teacher profiles, healthy lunch ideas, money-saving back-to-school shopping tips, financial aid advice, and career preparation alternatives. Don’t miss the bus – begin your sales efforts today!
The marketing materials include: Front page cover Leave-behind sales flyer Advertising sales tracking chart Prospective advertisers list Editorial content ideas
Click a thumbnail below to view a larger example of materials included.