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83 percent of Pennsylvania adults read a print or digital #newspaper in the past week1
#Newspapers attract Millennials – 79% of PA adults age 19-35 read a print or digital
#newspaper in the past week1
86 percent of media consumers use #newspaper inserts, compared to direct mailers such as Red Plum (63 percent) and ValPak (41 percent)2
82 percent of all consumers use coupons received through #newspaper inserts3
Eight in 10 #newspaper readers took action as a result of reading a #newspaper ad in the past month4
PA #newspapers rate highest for explaining the most important local news and information – 20% higher than television5
87 percent of PA #newspaper readers have read public notice advertising5
87 percent of PA adults say keeping the public informed of government activities through public notices is a worthwhile use of government funds5
12016 Release 1 Nielsen Scarborough Research. Copyright 2016 Scarborough Research. All rights reserved.
2RAM Inserts Study
32K16 Valassis Coupon Intelligence Report
5American Opinion Research