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  • 83 percent of Pennsylvania adults read a print or digital #newspaper in the past week1

  • #Newspapers attract Millennials – 79% of PA adults age 19-35 read a print or digital
    #newspaper in the past week1 

  • 86 percent of media consumers use #newspaper inserts, compared to direct mailers.2

  • 82 percent of all consumers use coupons received through #newspaper inserts3

  • Eight in 10 #newspaper readers took action as a result of reading a #newspaper ad in the past month4

  • PA #newspapers rate highest for explaining the most important local news and information – 20% higher than television5

  • 87 percent of PA #newspaper  readers  have read public notice advertising5

  • 87 percent of PA adults say keeping the public informed  of government activities through public notices is a worthwhile use of government funds5

SOURCES:
12016 Release 1 Nielsen Scarborough Research. Copyright 2016 Scarborough Research. All rights reserved.
2RAM Inserts Study
32K16 Valassis Coupon Intelligence Report
4NAA
5American Opinion Research


 
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