Tweet any of these facts showcasing the vitality of newspapers in Pennsylvania and beyond using 140 characters or less. Happy tweeting!
Follow us at @PNANews for association, member and industry news.
83 percent of Pennsylvania adults read a print or digital #newspaper in the past week1
#Newspapers attract Millennials – 79% of PA adults age 19-35 read a print or digital
#newspaper in the past week1
86 percent of media consumers use #newspaper inserts, compared to direct mailers.2
82 percent of all consumers use coupons received through #newspaper inserts3
Eight in 10 #newspaper readers took action as a result of reading a #newspaper ad in the past month4
PA #newspapers rate highest for explaining the most important local news and information – 20% higher than television5
87 percent of PA #newspaper readers have read public notice advertising5
87 percent of PA adults say keeping the public informed of government activities through public notices is a worthwhile use of government funds5
12016 Release 1 Nielsen Scarborough Research. Copyright 2016 Scarborough Research. All rights reserved.
2RAM Inserts Study
32K16 Valassis Coupon Intelligence Report
5American Opinion Research