Affluent consumers, with over $100,000 in household income, are a natural target audience for marketers due to their higher buying power and disposable income. Newspapers excel at reaching this desirable audience.
This white paper will help you:
- Understand the synergy between affluent shoppers and newspaper readers
- Demonstrate the vital role newspapers play in the lives of luxury shoppers
- Educate advertisers about how to market to this attractive audience