Affluent consumers, with over $100,000 in household income, are a natural target audience for marketers due to their higher buying power and disposable income. Newspapers excel at reaching this desirable audience.  

This white paper will help you:

  1. Understand the synergy between affluent shoppers and newspaper readers
  2.  Demonstrate the vital role newspapers play in the lives of luxury shoppers 
  3. Educate advertisers about how to market to this attractive audience 

Affluent Shoppers Whitepaper

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