News media organizations, like all other companies, need to promote themselves in order to increase awareness of their brand and remain top of mind to readers and advertisers. While many do so by running a series of house print, digital and social media ads, it is equally important to engage non-readers through
other media platforms, so they become more aware of your products.
This white paper will help you:
- Understand the different types of media available to promote your message
- Identify the best media mix to reach a larger audience
- Compare the strengths and weaknesses of each medium