Millennials, or adults 18-34 years old, are the first generation born in the age of the Internet. Their activities, interests, and actions are much different from the generations before them. In 2015, millennials will outnumber baby boomers for the first time. There are 80 million millennials in the U.S. alone, representing about one-fourth of the entire population. They possess anywhere from $200 billion to $1.3 trillion in buying power.
This white paper will provide you:
- Tips for attracting millennials
- Ideas for engaging millennials
- Ways to retain millennials in your audience.