Native advertising, also known as integrated or sponsored content, is growing in popularity as publishers and advertisers look for new ways to reach consumers and generate revenue. A recent report indicates that 66% of advertising agencies, and 64% of marketers, intend to spend money on native ads in the next six months.
This white paper will help you:
- Understand the essential components of a native advertising campaign
- Identify the necessary steps to initiate a native advertising program
- Educate advertisers about how to maximize the impact of their native advertising efforts