Promotional Spotlight: The Times-Tribune’s Times Traveler Tours
To expand the brand of The Times-Tribune’s (Scranton) “Times Traveler” pages – a feature that publishes photos of readers in vacation spots holding a copy of the newspaper – The Times-Tribune created…
Read MorePromotional Spotlight: Chester County Press’ Valentine’s Day Extravaganza
To further engage its readers and drive traffic to its website, the Chester County Press (Oxford) sponsored a Valentine’s Day Extravaganza contest inviting readers to go online and register to win one…
Read MorePromotional Spotlight: Herald Standard’s Be Local Network
In an effort to educate residents and visitors about the importance of thinking, buying, investing and visiting locally-owned, independent businesses to help strengthen the local economy, the Herald-Standard (Uniontown) is marketing…
Read MorePromotional Spotlight: Reading Eagle’s Subscriber Loyalty Event Program
Retention of current subscribers is critical for a newspaper’s success. To support this initiative, the Reading Eagle launched a Subscriber Loyalty Event program that rewards subscribers by offering free tickets to local…
Read MorePromotional Spotlight: The Caucus
LNP Media Group, Inc. (Lancaster) recently launched the first edition of The Caucus, a weekly, print-only publication focusing exclusively on Pennsylvania government and politics. The mission of The Caucus is to carefully,…
Read MorePromotional Spotlight: Altoona Mirror’s Season of Sharing
The Altoona Mirror Season of Sharing is a holiday fundraiser that aims to combine the power of the local newspaper, the expertise of the Central Pennsylvania Community Foundation and the generosity of…
Read MorePromotional Spotlight: Williamsport Sun-Gazette’s 215th Anniversary Celebration
On Dec. 1, the Williamsport Sun-Gazette will be hosting the Williamsport/Lycoming County Chamber of Commerce PM Exchange in honor of the newspaper’s 215th Anniversary. This special evening will include food, drinks and…
Read MorePromotional Spotlight: Daily American Bus Trip to Amish Country.
The Daily American is sponsoring a day-long bus trip on December 3 that includes stops at three popular holiday destinations in Lancaster County – The National Christmas Center, Kitchen Kettle Village,…
Read MorePromotional Spotlight: Republican Herald’s Family Reading Festival
For the past 30 years, The Republican Herald (Pottsville) has sponsored a Family Reading Festival. Authors from around the area are invited to attend, at no cost to them, or to the…
Read MorePromotional Spotlight: Bucks County Herald’s Area Guide Book
The Bucks County Herald (Lahaska) publishes a regular feature titled “Destination” that focuses on the history and makeup of one of the fifty towns that comprises its distribution area. Due to the…
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