Advertising Director – Citizens’ Voice (Wilkes-Barre)

Advertising Director – Citizens’ Voice (Wilkes-Barre)

The advertising director will be responsible for leading our local sales team providing leadership, goal-setting and training to account executives with an emphasis on digital advertising.


Responsibilities Include (but are not limited to):

  • Lead by example and and coach the advertising team to maximize their potential through training, motivating, mentoring and using client focused sales development resources.
  • Understand emerging media marketing trends and technologies, including print, magazines, a full digital portfolio and native advertising…. and how to package and present solutions based on client objectives for client success.
  • Analyze market conditions, recognize new business opportunities and develop innovative and effective programs and marketing strategies.
  • Be an effective member of the Times Shamrock leadership team developing company culture and effective cross department communication and collaboration.
  • Build strong business relationships by attending sales calls, community/business events to engage with key decision makers.
  • Negotiate multi-media, longer term advertising agreements with major clients and small/medium-sized businesses.
  • Revenue and expense budgeting, forecasting and product pricing and packaging.
  • Communicate effectively internally and externally.
  • Be detail oriented, highly organized and comfortable working with multiple initiatives and deadline pressure.
  • Lead the team to provide an exceptional customer service experience for our clients.
  • Work with counterparts at sister media properties to share ideas, plan strategies and execute initiatives.


Qualifications: *

  • Strong track record of sales leadership and sales success, preferably in a multi-media digital focused environment.
  • Experience as a P&L manager
  • Mastery of digital and web-based marketing and advertising programs in addition to traditional print-based programs.
  • Ability to thrive in a fast-paced deadline-driven environment that demands flexibility as to schedule, hours and days worked.
  • The ability to connect with all members of the staff as well as all facets of the community.
  • The ability to exhibit consistent actions in support of the company’s core values.
  • An energetic, competitive and positive approach that equates to constantly striving to move quickly and be the best.

Please send resume and cover letter to