PNA can provide you with data and information from Nielsen Scarborough and AdMall® to support your advertising and marketing efforts.

Nielsen Scarborough research measures the lifestyle characteristics, shopping patterns, media usage behaviors and in-depth demographics of American consumers by evaluating more than 2,000 categories and brands. Upon request, PNA members can receive demographic profile reports, purchase intention reports and media usage reports.

Nielsen Scarborough data is available for the following DMAs:

  • Erie
  • Harrisburg/Lancaster/Lebanon/York
  • Johnstown/Altoona
  • Philadelphia
  • Pittsburgh
  • Wilkes-Barre/Scranton
  • Pennsylvania

For more information about how you can use these resources, contact Jane Hungarter at

Advertising Category Sell Sheets

Whether you’re looking for information about the strengths of newspaper readership, statistics that demonstrate the benefits of newspaper advertising or educational materials about competing media, a variety of customizable marketing tools are available for you to easily download and customize.

Member login is required to access these resources. If you need your login credentials, please email with your name, title and phone number.