PNA can provide you with data and information from Nielsen Scarborough and AdMall® to support your advertising and marketing efforts.
Nielsen Scarborough research measures the lifestyle characteristics, shopping patterns, media usage behaviors and in-depth demographics of American consumers by evaluating more than 2,000 categories and brands. Upon request, PNA members can receive demographic profile reports, purchase intention reports and media usage reports.
Nielsen Scarborough data is available for the following DMAs:
- Erie
- Harrisburg/Lancaster/Lebanon/York
- Johnstown/Altoona
- Philadelphia
- Pittsburgh
- Wilkes-Barre/Scranton
- Pennsylvania
For more information about how you can use these resources, contact Jane Hungarter at janeh@pa-news.org.
Advertising Category Sell Sheets
Advertising category-specific sales sheets equip local news media sales reps with a simple solution to providing advertisers with marketing materials that highlight the benefits of print and digital advertising. Each flyer includes newspaper readership statistics from Nielsen Scarborough, along with purchase intention information from AdMall’s AudienceSCAN®, for over 70 targeted categories of business.