Reader Initiative Award

Reader Initiative Award


Contest opens November 2019; Awards presented May 2020


Harrisburg, Pa.


Teresa Shaak




Reader Initiative Award

Check back soon for the 2020 contest rules!

Congratulations to the 2019 Reader Initiative Award winner, Pittsburgh Post-GazetteRead the Press Release.

The Reader Initiative Award honors news companies that continue to accept the challenge of growing readership through innovative initiatives. Some projects have transpired into success stories while others have been learning lessons; but every day, newspapers continue to seek new ways to touch readers. This award may honor projects that are both revenue makers and budget breakers.

Entries should clearly exemplify the efforts made to successfully achieve at least one of the areas of growth as designated in these categories:

  • Growth (new readership, young readership, existing readership and/or non-traditional readership)
  • Innovation (events, print products, niche products and/or online products)
  • Interdepartmental cooperation (inclusion of multiple departments in project design and implementation)


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