Reader Initiative Award (Keystone Media Awards)

Reader Initiative Award (Keystone Media Awards)




Harrisburg, Pa.


Teresa Shaak




Reader Initiative Award

The Reader Initiative Award honors news companies that continue to accept the challenge of growing readership through innovative initiatives. Some projects have transpired into success stories while others have been learning lessons; but every day, newspapers continue to seek new ways to touch readers. This award may honor projects that are both revenue makers and budget breakers.

Entries should clearly exemplify the efforts made to successfully achieve at least one of the areas of growth as designated in these categories:

  • Growth (new readership, young readership, existing readership and/or non-traditional readership)
  • Innovation (events, print products, niche products and/or online products)
  • Interdepartmental cooperation (inclusion of multiple departments in project design and implementation)

Entries must clearly describe the initiative, goals, outcomes and quantifiable results. Narratives must include details regarding how interdepartmental cooperation was achieved and how such cooperation contributed to the project. Attach any news articles or materials and include working URLs that support the nomination.

Congratulations to the Staff of the York Daily Record/Sunday News, winner of the 2020 Reader Initiative Award!

This contest is a category within the Keystone Media Awards.

*Due to the ongoing COVID-19 crisis, the May 30 Keystone Media Awards Celebration has been canceled.  The PNA Foundation is reviewing alternative ways of recognizing and celebrating the outstanding efforts of professional PA journalists.  More information will be available in the coming months.  Thank you for your patience and understanding as we work through these changes that are affecting all aspects of our lives.

Questions? Email the PNA Foundation or phone (717) 703-3003.