Reader Initiative Award

Reader Initiative Award


October 2019


Scranton, PA


PNA Foundation




The Reader Initiative Award, sponsored by the Pennsylvania NewsMedia Association (PNA) Foundation, honors the efforts by Pennsylvania member news companies that continue to accept the challenge of growing readership through innovative initiatives. Some projects have transpired into success stories while others have been learning lessons; but every day, newspapers continue to seek new ways to touch readers. It is because of this determination that this award honors projects that are both revenue makers and budget breakers.

Entries should clearly exemplify the efforts made to successfully achieve at least one of the areas of growth as designated in these categories:

  • Growth (new readership, young readership, existing readership and/or non-traditional readership)
  • Innovation (events, print products, niche products and/or online products)
  • Interdepartmental cooperation (inclusion of multiple departments in project design and implementation)

Congratulations to the York Daily Record/Sunday News, winner of the 2018 Reader Initiative Award!

2018 Press Release