Category-Specific Sales Sheets

Category-Specific Sales Sheets

As you begin your advertising outreach in 2023, be sure to include PNA’s recently updated category-specific sales sheets as a part of your marketing strategy. Each flyer includes newspaper readership statistics from Nielsen Scarborough, along with purchase intention information from AdMall’s AudienceSCAN®, for over 70 targeted categories of business.

Erie DMA
Crawford, Erie and Warren counties.

HLLY DMA (Harrisburg-Lancaster-Lebanon-York)
Adams, Cumberland, Dauphin, Franklin, Juniata, Lancaster, Lebanon, Mifflin, Perry and York counties

Johnstown/Altoona DMA
Bedford, Blair, Cambria, Cameron, Centre, Clearfield, Elk, Huntingdon, Jefferson and Somerset counties.

Philadelphia DMA
Berks, Bucks, Chester, Delaware, Lehigh, Montgomery, Northampton and Philadelphia counties.

Pittsburgh DMA
Allegheny, Armstrong, Beaver, Butler, Clarion, Fayette, Forest, Greene, Indiana, Lawrence, Venango, Washington and Westmoreland counties.

Wilkes-Barre/Scranton DMA
Bradford, Carbon, Clinton, Columbia, Lackawanna, Luzerne, Lycoming, Monroe, Montour, Northumberland, Schuylkill, Snyder, Sullivan, Susquehanna, Union, Wayne and Wyoming counties.

Statewide
Use this version if your newspaper circulation area falls outside the counties listed above.

For instructions on how to interpret and present the data, or for suggestions on how to utilize the sales sheets as a part of your advertising sales outreach, please contact PNA’s Sales and Marketing Hotline at 717-703-3041 or email marketing@pa-news.org.

 

Please fill out the form below to access and download the sales sheets.

*Note: Log-in is required to access these resources.
Do you need your PNA username and password? Email info@panewsmedia.org with your name, title, email, and phone number. We will be happy to supply you with your credentials. 

 

Category Sales Sheets

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