Big Book Series

News media companies across Pennsylvania are always identifying new opportunities to generate revenue, grow audience and increase reader engagement. A description of these initiatives, along with other complementary information, is included in each Big Book.

Pennsylvania Newsmedia Association (PNA) members can access the Big Book archive by visiting the members-only portion of the website.

Big Book of Sales Solutions

The Pennsylvania NewsMedia Association is happy to announce the release of the Big Book of Sales Solutions. News media organizations throughout Pennsylvania offer marketers a variety of advertising opportunities on the most…

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Little Book of Coronavirus Coverage

Since March, the coronavirus has impacted the lives of PNA members and their businesses. At the beginning of the lockdown, severe advertising revenue declines, staff layoffs and reduced printing days were common….

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