Promotional Spotlight
Branding • Engagement • Profit
Promotional Spotlight is an addition to Headlines & Deadlines that highlights how PNA members are creatively marketing their products and organizations to better connect with readers and advertisers and generate revenue. Each post highlights a different member and their promotional efforts.
Send your initiatives and promotions to Marketing Director Jane Hungarter, (717) 703-3041.
Promotional Spotlight Special Edition: Mountaintop Eagle
The Mountaintop Eagle supports local businesses with ad directory and featured editorial content Pennsylvania NewsMedia Association (PNA) member Mountaintop Eagle, a weekly published in Luzerne County, PA and circulated in Mountaintop, Wapwallopen,…
Read MorePromotional Spotlight Special Edition: Philadelphia Gay News
Philadelphia Gay News offers experience in epidemics to the community during COVID-19 “You know, they actually called us the ‘Philly AIDS News’ back then,” said Mark Segal, publisher of Philadelphia Gay News…
Read MorePromotional Spotlight Special Edition: Advance Local
Advance Local offers ‘School @ Home’ pages to engage young students during COVID-19 crisis The closure of Pennsylvania schools due to the COVID-19 crisis has increased the need for…
Read MorePromotional Spotlight Special Edition – Ridgway Record
Ridgway Record brings the community together during COVID-19 When Christie Gardner, publisher of the Ridgway Record, said that she and her team were busy covering bear hunting, it was easy to assume…
Read MorePromotional Spotlight Special Edition: The Corry Journal
The Corry Journal reaffirms its position with readers for hope and normalcy in local news When Bob Williams, publisher of The Corry Journal, sliced his staff almost 70% shortly after the social…
Read MorePromotional Spotlight Special Edition: The Daily Item
The Daily Item provides crucial coverage during COVID-19 crisis The Daily Item has been serving the central Susquehanna Valley by covering important and breaking news for Montour, Snyder, Union and Northumberland counties…
Read MorePromotional Spotlight Special Edition: Chestnut Hill Local
Chestnut Hill Local considers the long game during COVID-19 crisis On the afternoon of March 16, Pennsylvania Governor Tom Wolf ordered the closure of all non-essential businesses in Pennsylvania by the end…
Read MorePromotional Spotlight Special Edition: Pennsylvania Capital-Star
The Pennsylvania Capital-Star develops statewide coverage in the face of COVID-19 crisis For the staff of the Pennsylvania Capital-Star focusing a statewide lens on the COVID-19 pandemic presented a particular challenge. With…
Read MorePromotional Spotlight Special Edition: Bucks County Herald
Bucks County Herald finds unprecedented support from readers during COVID-19 The COVID-19 global pandemic has brought many firsts to the world and its inhabitants, and the news media industry is certainly no…
Read MorePromotional Spotlight Special Edition: LNP|Lancaster Online
LNP|LancasterOnline provides reassurance and lifts spirits of readers during COVID-19 In the days following the social distancing and stay-at-home orders made on national and local levels, Lancaster area citizens were at a…
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