Promotional Spotlight
Branding • Engagement • Profit
Promotional Spotlight is an addition to Headlines & Deadlines that highlights how PNA members are creatively marketing their products and organizations to better connect with readers and advertisers and generate revenue. Each post highlights a different member and their promotional efforts.
Send your initiatives and promotions to Marketing Director Jane Hungarter, (717) 703-3041.
Promotional Spotlight: Reading Eagle’s Subscriber Loyalty Event Program
Retention of current subscribers is critical for a newspaper’s success. To support this initiative, the Reading Eagle launched a Subscriber Loyalty Event program that rewards subscribers by offering free tickets to local…
Read MorePromotional Spotlight: The Caucus
LNP Media Group, Inc. (Lancaster) recently launched the first edition of The Caucus, a weekly, print-only publication focusing exclusively on Pennsylvania government and politics. The mission of The Caucus is to carefully,…
Read MorePromotional Spotlight: Altoona Mirror’s Season of Sharing
The Altoona Mirror Season of Sharing is a holiday fundraiser that aims to combine the power of the local newspaper, the expertise of the Central Pennsylvania Community Foundation and the generosity of…
Read MorePromotional Spotlight: Williamsport Sun-Gazette’s 215th Anniversary Celebration
On Dec. 1, the Williamsport Sun-Gazette will be hosting the Williamsport/Lycoming County Chamber of Commerce PM Exchange in honor of the newspaper’s 215th Anniversary. This special evening will include food, drinks and…
Read MorePromotional Spotlight: Daily American Bus Trip to Amish Country.
The Daily American is sponsoring a day-long bus trip on December 3 that includes stops at three popular holiday destinations in Lancaster County – The National Christmas Center, Kitchen Kettle Village,…
Read MorePromotional Spotlight: Republican Herald’s Family Reading Festival
For the past 30 years, The Republican Herald (Pottsville) has sponsored a Family Reading Festival. Authors from around the area are invited to attend, at no cost to them, or to the…
Read MorePromotional Spotlight: Bucks County Herald’s Area Guide Book
The Bucks County Herald (Lahaska) publishes a regular feature titled “Destination” that focuses on the history and makeup of one of the fifty towns that comprises its distribution area. Due to the…
Read MorePromotional Spotlight: Courier-Kiwanis Sesame Place Classic
For nineteen years, the Bucks County Courier Times (Levittown) has been a proud sponsor of the Courier-Kiwanis Sesame Place Classic. This annual 5K run (and 1-mile fun run and kids sprint)…
Read MorePromotional Spotlight: Because Every Mom is Beautiful Photo Contest
The Times News (Lehighton) knows that every mother is beautiful. To showcase the special women in their local area, readers are invited to upload photos of the beautiful mothers in their lives,…
Read MorePromotional Spotlight: The Morning Call on the Amazon Echo
The Morning Call (Allentown) partnered with the vendor Newscycle to develop The Morning Call Alexa Skill for Amazon Echo. Each day, a Morning Call newsperson records a three to five minute real…
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