Promotional Spotlight

Branding   •   Engagement   •   Profit

Promotional Spotlight is an addition to Headlines & Deadlines that highlights how PNA members are creatively marketing their products and organizations to better connect with readers and advertisers and generate revenue. Each post highlights a different member and their promotional efforts.

Send your initiatives and promotions to Marketing Director Jane Hungarter, (717) 703-3041.

Promotional Spotlight: York Daily Record/Sunday News’ Retro York

  To share details about the history of the local area, the York Daily Record/Sunday News has created a Facebook group, and dedicated page on its website, titled Retro York. Compelling content…

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Promotional Spotlight: Pittsburgh Energy Forum Series

The Pittsburgh Post-Gazette has partnered with Peoples Gas to host a series of four consumer-friendly thought leadership events this year focused on energy, the environment, and economics that explore how energy is…

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Promotional Spotlight: The Record-Argus’ Discover Northern Mercer County

To help attract visitors to its small community, and educate local residents about the area ‘s history and upcoming events, The Record-Argus (Greenville) produces an annual publication titled Discover Northern Mercer County….

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Promotional Spotlight: Newsies and LNP

  Newsies, a popular musical based on the real-life Newsboy Strike of 1899, has been playing this summer at The Fulton, Central Pennsylvania’s premier regional theatre and National Historic Landmark. To create…

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Promotional Spotlight: The Corry Journal Seat Cushions

Like those in many communities across Pennsylvania, the residents of Corry love their local high school football team – the Corry Beavers. To show their support of the team, The Corry Journal offered seat…

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Promotional Spotlight: PA Media Group’s Video Marketing Summit

The PA Media Group, comprised of PennLive and The Patriot News (Harrisburg), recently hosted a video marketing seminar designed to educate marketers about the importance of including video in their overall marketing…

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Promotional Spotlight: LNP’s Elf on the Shelf & Window Decorating Contests

To engage readers and offer advertisers a unique opportunity to connect with consumers, LNP (Lancaster) hosted two holiday-themed contests in December – The Elf on the Shelf Contest and the Window Decorating…

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Promotional Spotlight: The Republican-Herald’s Holiday Pet Brag Book

The Republican-Herald (Pottsville) is inviting readers to submit a photo of their furry, feathered or scaly friend enjoying the holiday season, that will be featured in their upcoming Pet Brag Book. Some…

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Promotional Spotlight: The Sentinel’s Small Business Saturday

To highlight local businesses during the busy Thanksgiving weekend holiday shopping kick-off, The Sentinel (Carlisle) has partnered with the Downtown Carlisle Association to promote Small Business Saturday®- an annual shopping tradition dedicated…

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Promotional Spotlight: Williamsport Sun-Gazette’s Holiday Sweepstakes

The Williamsport Sun-Gazette is hosting a holiday sweepstakes promotion that offers local retailers a unique opportunity to connect with consumers. Depending on the advertising package selected, merchants supply a prize that readers…

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