Branding • Engagement • Profit
Promotional Spotlight is an addition to Headlines & Deadlines that highlights how PNA members are creatively marketing their products and organizations to better connect with readers and advertisers and generate revenue. Each post highlights a different member and their promotional efforts.
Send your initiatives and promotions to Marketing Director Jane Hungarter, (717) 703-3041.
For more than 30 years, the Tribune-Review (Greensburg) has provided holiday meals and children’s books to needy families in the Pittsburgh area through their Operation Santa Claus program. In partnership with SHOP…Read More
To further increase the value of a newspaper subscription, the Observer-Reporter (Washington) introduced O-R Plus, a rewards program for their subscribers. Special offers from local merchants can only be accessed by subscribers…Read More
The Pocono Record (Stroudsburg), along with its sister GateHouse Media publications, is running a Home Town Cook’n Recipe Contest. Readers are invited to submit their own original Thanksgiving recipes from one…Read More
For the past few years, The Courier-Express/Tri-County Sunday (DuBois) has released a special section in November titled “Community Giving.” In partnership with their sister publications, The Progress (Clearfield), Jeffersonian Democrat (Brookville), and…Read More
It had been more than 10 years since the Observer-Reporter (Washington) included a television book in their newspaper. After receiving many reader requests to reconsider this decision, the publication recently relaunched TV…Read More
Each August, Williamsport is buzzing with activity as players, families and friends arrive for the Little League Baseball® World Series. The Williamsport Sun-Gazette has a long-standing tradition of supporting the event by…Read More
The Citizens’ Voice (Wilkes-Barre) is hosting a special event for both brides and grooms-to-be on Sunday, Sept. 17. The Something Borrowed pre-owned wedding market offers newlyweds, DIY vendors, wedding planners, and others the opportunity…Read More
Each year, The Courier-Express/Tri-County Sunday (Du Bois) produces a particularly robust special section that distinguishes itself from all the others. The most recent publication, a three-section broadsheet titled Hometown Heroes, is no exception. In…Read More
To help drive subscription sales and revenue through their partnership with Newspapers.com, The Philadelphia Inquirer/Philadelphia Daily News/Philly.com is running a contest titled “What’s Your Philly Story?” Readers are encouraged to go online to search the…Read More
To encourage area residents to support their local businesses, The Express (Lock Haven) launched a “Shop Local” program. Consumers are encouraged to visit participating merchants to pick up a card, and have it stamped…Read More