Promotional Spotlight

Branding • Engagement • Profit

Promotional Spotlight is an addition to Headlines & Deadlines that highlights how PNA members are creatively marketing their products and organizations to better connect with readers and advertisers and generate revenue. Each post highlights a different member and their promotional efforts.

Send your initiatives and promotions to Marketing Director Jane Hungarter, (717) 703-3041.

Promotional Spotlight: Tribune-Review Operation Santa Claus

For more than 30 years, the Tribune-Review (Greensburg) has provided holiday meals and children’s books to needy families in the Pittsburgh area through their Operation Santa Claus program. In partnership with SHOP…

Promotional Spotlight: Observer-Reporter’s O-R Plus

To further increase the value of a newspaper subscription, the Observer-Reporter (Washington) introduced O-R Plus, a rewards program for their subscribers. Special offers from local merchants can only be accessed by subscribers…

Promotional Spotlight: Pocono Record’s Hometown Cook’n Recipe Contest

The Pocono Record (Stroudsburg), along with its sister GateHouse Media publications, is running a Home Town Cook’n Recipe Contest. Readers are invited to submit their own original Thanksgiving recipes from one…

Promotional Spotlight: Community Giving Special Section

For the past few years, The Courier-Express/Tri-County Sunday (DuBois) has released a special section in November titled “Community Giving.” In partnership with their sister publications, The Progress (Clearfield), Jeffersonian Democrat (Brookville), and…

Promotional Spotlight: Observer-Reporter’s TV Weekly

It had been more than 10 years since the Observer-Reporter (Washington) included a television book in their newspaper. After receiving many reader requests to reconsider this decision, the publication recently relaunched TV…

Promotional Spotlight: Little League Baseball World Series

Each August, Williamsport is buzzing with activity as players, families and friends arrive for the Little League Baseball® World Series. The Williamsport Sun-Gazette has a long-standing tradition of supporting the event by…

Promotional Spotlight: The Citizen’s Voice Something Borrowed Pre-Owned Wedding Market

The Citizens’ Voice (Wilkes-Barre) is hosting a special event for both brides and grooms-to-be on Sunday, Sept. 17. The Something Borrowed pre-owned wedding market offers newlyweds, DIY vendors, wedding planners, and others the opportunity…

Promotional Spotlight: Hometown Heroes Special Section

Each year, The Courier-Express/Tri-County Sunday (Du Bois) produces a particularly robust special section that distinguishes itself from all the others. The most recent publication, a three-section broadsheet titled Hometown Heroes, is no exception. In…

Promotional Spotlight: What’s Your Philly Story?

To help drive subscription sales and revenue through their partnership with Newspapers.com, The Philadelphia Inquirer/Philadelphia Daily News/Philly.com is running a contest titled “What’s Your Philly Story?” Readers are encouraged to go online to search the…

Promotional Spotlight: The Express’s Shop Local Program

To encourage area residents to support their local businesses, The Express (Lock Haven) launched a “Shop Local” program. Consumers are encouraged to visit participating merchants to pick up a card, and have it stamped…