Promotional Spotlight

Branding   •   Engagement   •   Profit

Promotional Spotlight is an addition to Headlines & Deadlines that highlights how PNA members are creatively marketing their products and organizations to better connect with readers and advertisers and generate revenue. Each post highlights a different member and their promotional efforts.

Send your initiatives and promotions to Marketing Director Jane Hungarter, (717) 703-3041.

Promotional Spotlight: Lancaster Online’s Pete Eats Lancaster

Developed as a community engagement project, ‘Pete Eats Lancaster’ is a video series by LancasterOnline that allows readers to nominate their favorite restaurants and dishes by category in Lancaster County. The votes are tallied…

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Promotional Spotlight: Indiana Gazette’s It’s A Wonderful Life Festival

  Downtown Indiana is even more festive and beautiful during the Christmas season thanks to the generosity of the Lucy Donnelly Memorial Fund. Established in 1994 to honor Lucy Donnelly, former publisher of The Indiana Gazette and longtime advocate for downtown Indiana, the monies raised…

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Promotional Spotlight: Conshy Courier Holiday Shopping Expo

The Conshy Courier is hosting its second annual holiday shopping expo on Small Business Saturday®, November 25. More than 75 vendors ranging from crafters and home businesses, to cooking lesson providers and home builders, will display their goods and services at one location….

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Promotional Spotlight: Press And Journal Caregiver Central PA Guide

Caring for an aging friend or relative has many rewards, as well as many challenges. Having been down this path themselves, the owners of the Press And Journal (Middletown) wanted to create a guide that would be a…

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Promotional Spotlight: Bucks County Herald Lawyers Among Us

In partnership with the Bucks County Bar Association, the Bucks County Herald (Lahaska) developed a publication titled ‘Lawyers Among Us – Advocates. Champions. Neighbors.’ that promotes the many good works, projects and programs offered by the Association and its members….

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Promotional Spotlight: The Bradford Era Elf Fund

  In 1983, Bradford was hard hit by the economic recession which gripped most of the country. People were out of work, jobs were scarce, and some residents were having trouble meeting their basic needs….

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Promotional Spotlight: The Times’ Home and Garden Show

The Beaver County Times is hosting its largest and most popular event of the year – The Times’ Home and Garden Show, on Saturday, March 24. Community members have the opportunity to visit with…

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Promotional Spotlight: Altoona Mirror’s Pizza Deal Card

For the second time, the Altoona Mirror is selling a “Pizza Deal Card” that entitles the purchaser to receive a large two topping pizza from each of the eight restaurants that is participating in…

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Promotional Spotlight: Made in Somerset County e-store

Originally conceived more than 10 years ago to be an actual retail location within the publication’s office, is an e-commerce store that sells items made in Somerset County, along with the…

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Promotional Spotlight: Press And Journal’s PSU Guide

For the past seven years, the Press And Journal (Middletown) has been producing its PSU Guide as a way to introduce Penn State University students, as well as faculty and staff, to…

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