Promotional Spotlight

Branding   •   Engagement   •   Profit

Promotional Spotlight is an addition to Headlines & Deadlines that highlights how PNA members are creatively marketing their products and organizations to better connect with readers and advertisers and generate revenue. Each post highlights a different member and their promotional efforts.

Send your initiatives and promotions to Marketing Director Jane Hungarter, (717) 703-3041.

Promotional Spotlight: Altoona Mirror’s Pizza Deal Card

Pizza card serves up delicious deals for readers, advertising for shops Employees at most Pennsylvania newspapers know that finding and retaining advertising business from local pizza and sub shops can be difficult….

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Promotional Spotlight: Made in Somerset County e-store

Originally conceived more than 10 years ago to be an actual retail location within the publication’s office, is an e-commerce store that sells items made in Somerset County, along with the…

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Promotional Spotlight: Press And Journal’s PSU Guide

For the past seven years, the Press And Journal (Middletown) has been producing its PSU Guide as a way to introduce Penn State University students, as well as faculty and staff, to…

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