Promotional Spotlight

Branding • Engagement • Profit

Promotional Spotlight is an addition to Headlines & Deadlines that highlights how PNA members are creatively marketing their products and organizations to better connect with readers and advertisers and generate revenue. Each post highlights a different member and their promotional efforts.

Send your initiatives and promotions to Marketing Director Jane Hungarter, (717) 703-3041.

Promotional Spotlight: The Record Argus

The Record-Argus helps readers celebrate storied treasures in Northern Mercer County When Caleb Stright and James Rust of the Record-Argus were considering additional opportunities for readers and advertisers, they decided on the…

Promotional Spotlight Special Edition: Fair Retrospectives

Fair Retrospectives offers memories, support in the face of modifications, cancellations The COVID-19 pandemic changed many community events in the spring and summer of 2020, and those changes are continuing into the…

Promotional Spotlight: Gannett

Gannett creates Pennsylvania state capitol bureau While the distance from any given city in Pennsylvania to the state capitol is rarely more than a few hours drive time, there can be a…

Promotional Spotlight: The Penn

The Penn tries on Podcasts for the future When The Penn, Indiana University of Pennsylvania’s twice-weekly student newspaper, decided to take the publication to an online-only format in 2019, the staff immediately…

Promotional Spotlight Special Edition: Central Penn Business Journal

Central Penn Business Journal helps businesses in the community Bounce Back As counties across the commonwealth entered the Yellow and Green Phases during the COVID-19 pandemic, news organizations looked for programs that…

Promotional Spotlight Special Edition: Pocono Record

Pocono Record joins fellow Gannett papers to launch Rebuilding America campaign On May 31, 2020, the Pocono Record was one of 260 daily papers in the Gannett newspaper family to launch the…

Promotional Spotlight Special Edition: Chestnut Hill Local

We’re not in Kansas Anymore Written by John Derr Publisher, Chestnut Hill Local In The Wizard of Oz, when the clouds darkened and the wind kicked up and the big storm came,…

Promotional Spotlight: Trib Total Media

Trib Total Media invigorates local businesses with Shop Local marketing grants Advertising confidence and spend has become a difficult aspect to predict and plan for as businesses in Pennsylvania seek to successfully…

Promotional Spotlight Special Edition: Ridgway Record

Community yard sale sparks positivity and a sense of normalcy in Ridgway As many counties in Pennsylvania began to enter the Green Phase of business and societal restrictions set in place by…

Promotional Spotlight Special Edition: Indiana Gazette

Indiana Gazette brings activities for all during quarantine When Mark Buterbaugh took the position of advertising director at the Indiana Gazette in late November 2019, he had no idea how quickly his…