Branding • Engagement • Profit
Promotional Spotlight is an addition to Headlines & Deadlines that highlights how PNA members are creatively marketing their products and organizations to better connect with readers and advertisers and generate revenue. Each post highlights a different member and their promotional efforts.
Send your initiatives and promotions to Marketing Director Jane Hungarter, (717) 703-3041.
Trib Total Media recognizes community heroes in the face of COVID-19 In early April 2020, a reader reached out to Jenn Bertetto, publisher of Trib Total Media, with an idea to help…Read More
PA Media Group provides COVID coverage on multiple platforms As PA Media Group saw the demand for COVID news and information on PennLive and in The Patriot-News skyrocket, the company rolled out…Read More
Pocono Record uses contests and promotions to regain revenue lost during COVID-19 To say that the COVID-19 pandemic has thrown a wrench in advertising campaign plans and targets for Pennsylvania newspapers is…Read More
Yard signs bring messages of hope and celebration for community, and the publications that serve them, during COVID-19 During the COVID-19 pandemic, the Pennsylvania NewsMedia Association (PNA) actively sought to discover, create…Read More
PublicSource expands into podcasts to extend hyper-local coverage during COVID-19 The COVID-19 pandemic has fostered a paradigm shift for many news organizations across the country and within Pennsylvania. PublicSource, a non-profit online…Read More
Butler Eagle delivers Daily Messages of Faith to unite the community As the COVID-19 crisis began to affect the Butler, Pa., region, Andie Hannon, managing editor of the Butler Eagle, worked with…Read More
Pittsburgh City Paper promotes membership program during COVID-19 pandemic When Pittsburgh City Paper lost more than 50% of the advertising dollars for its Spring Guide in the first week of COVID-19-related social…Read More
Scoop USA evolves and expands during COVID-19 The drastic changes brought on by the COVID-19 pandemic and the subsequent measures to limit many key functions in everyday life have served as a…Read More
The Observer-Reporter connects the community to healthcare workers with Behind the Mask series Face masks became a regular part of Pennsylvanians’ wardrobes on Sunday, April 19, when Governor Tom Wolf ordered all…Read More
The Bedford Gazette builds new relationships and thinks outside the box during COVID-19 If the local businesses in a region can’t afford to advertise, and the local publication doesn’t want to take…Read More