Promotional Spotlight

Branding   •   Engagement   •   Profit

Promotional Spotlight is an addition to Headlines & Deadlines that highlights how PNA members are creatively marketing their products and organizations to better connect with readers and advertisers and generate revenue. Each post highlights a different member and their promotional efforts.

Send your initiatives and promotions to Marketing Director Jane Hungarter, (717) 703-3041.

Promotional Spotlight Special Edition: Trib Total Media

Trib Total Media recognizes community heroes in the face of COVID-19 In early April 2020, a reader reached out to Jenn Bertetto, publisher of Trib Total Media, with an idea to help…

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Promotional Spotlight Special Edition: PennLive/The Patriot-News

PA Media Group provides COVID coverage on multiple platforms As PA Media Group saw the demand for COVID news and information on PennLive and in The Patriot-News skyrocket, the company rolled out…

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Promotional Spotlight Special Edition: Pocono Record

Pocono Record uses contests and promotions to regain revenue lost during COVID-19 To say that the COVID-19 pandemic has thrown a wrench in advertising campaign plans and targets for Pennsylvania newspapers is…

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Promotional Spotlight Special Edition: Yard Sale Signs

Yard signs bring messages of hope and celebration for community, and the publications that serve them, during COVID-19 During the COVID-19 pandemic, the Pennsylvania NewsMedia Association (PNA) actively sought to discover, create…

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Promotional Spotlight Special Edition: Public Source

PublicSource expands into podcasts to extend hyper-local coverage during COVID-19 The COVID-19 pandemic has fostered a paradigm shift for many news organizations across the country and within Pennsylvania. PublicSource, a non-profit online…

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Promotional Spotlight Special Edition: Butler Eagle

Butler Eagle delivers Daily Messages of Faith to unite the community As the COVID-19 crisis began to affect the Butler, Pa., region, Andie Hannon, managing editor of the Butler Eagle, worked with…

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Promotional Spotlight Special Edition: Pittsburgh City Paper

Pittsburgh City Paper promotes membership program during COVID-19 pandemic When Pittsburgh City Paper lost more than 50% of the advertising dollars for its Spring Guide in the first week of COVID-19-related social…

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Promotional Spotlight Special Edition: Scoop U.S.A.

Scoop USA evolves and expands during COVID-19 The drastic changes brought on by the COVID-19 pandemic and the subsequent measures to limit many key functions in everyday life have served as a…

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Promotional Spotlight Special Edition: Observer-Reporter

The Observer-Reporter connects the community to healthcare workers with Behind the Mask series Face masks became a regular part of Pennsylvanians’ wardrobes on Sunday, April 19, when Governor Tom Wolf ordered all…

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Promotional Spotlight: Bedford Gazette

The Bedford Gazette builds new relationships and thinks outside the box during COVID-19 If the local businesses in a region can’t afford to advertise, and the local publication doesn’t want to take…

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