Promotional Spotlight

Branding   •   Engagement   •   Profit

Promotional Spotlight is an addition to Headlines & Deadlines that highlights how PNA members are creatively marketing their products and organizations to better connect with readers and advertisers and generate revenue. Each post highlights a different member and their promotional efforts.

Send your initiatives and promotions to Marketing Director Jane Hungarter, (717) 703-3041.

Promotional Spotlight Special Edition: Philadelphia Gay News

Philadelphia Gay News offers experience in epidemics to the community during COVID-19 “You know, they actually called us the ‘Philly AIDS News’ back then,” said Mark Segal, publisher of Philadelphia Gay News…

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Promotional Spotlight Special Edition: Advance Local

       Advance Local offers ‘School @ Home’ pages to engage young students during COVID-19 crisis The closure of Pennsylvania schools due to the COVID-19 crisis has increased the need for…

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Promotional Spotlight Special Edition – Ridgway Record

Ridgway Record brings the community together during COVID-19 When Christie Gardner, publisher of the Ridgway Record, said that she and her team were busy covering bear hunting, it was easy to assume…

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Promotional Spotlight Special Edition: The Corry Journal

The Corry Journal reaffirms its position with readers for hope and normalcy in local news When Bob Williams, publisher of The Corry Journal, sliced his staff almost 70% shortly after the social…

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Promotional Spotlight Special Edition: The Daily Item

The Daily Item provides crucial coverage during COVID-19 crisis The Daily Item has been serving the central Susquehanna Valley by covering important and breaking news for Montour, Snyder, Union and Northumberland counties…

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Promotional Spotlight Special Edition: Chestnut Hill Local

Chestnut Hill Local considers the long game during COVID-19 crisis On the afternoon of March 16, Pennsylvania Governor Tom Wolf ordered the closure of all non-essential businesses in Pennsylvania by the end…

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Promotional Spotlight Special Edition: Pennsylvania Capital-Star

The Pennsylvania Capital-Star develops statewide coverage in the face of COVID-19 crisis For the staff of the Pennsylvania Capital-Star focusing a statewide lens on the COVID-19 pandemic presented a particular challenge. With…

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Promotional Spotlight Special Edition: Bucks County Herald

Bucks County Herald finds unprecedented support from readers during COVID-19 The COVID-19 global pandemic has brought many firsts to the world and its inhabitants, and the news media industry is certainly no…

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Promotional Spotlight Special Edition: LNP|Lancaster Online

LNP|LancasterOnline provides reassurance and lifts spirits of readers during COVID-19 In the days following the social distancing and stay-at-home orders made on national and local levels, Lancaster area citizens were at a…

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Promotional Spotlight: The Tribune-Democrat’s We Reach 82% Campaign

We need to get our swagger back! Our industry has taken some serious hits lately. Discussions of diminishing home circulation numbers hit the news feeds every day as some newspaper companies explain…

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