Promotional Spotlight

Branding   •   Engagement   •   Profit

Promotional Spotlight is an addition to Headlines & Deadlines that highlights how PNA members are creatively marketing their products and organizations to better connect with readers and advertisers and generate revenue. Each post highlights a different member and their promotional efforts.

Send your initiatives and promotions to Marketing Director Jane Hungarter, (717) 703-3041.

Promotional Spotlight: Herald-Standard’s SWC Properties

Faced with lackluster real estate classified advertising business, the Herald-Standard (Uniontown) teamed up with a local independent real estate broker to form SWC Properties, a real estate company, to generate revenue, diversify…

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Promotional Spotlight: Town Hall on the Media

It’s making front page news in the digital era: Assaults on the First Amendment – Facebook and Twitter as news arbiters – Erosion of public trust in the media – The ‘fake…

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Promotional Spotlight: Greater Philly Gluten Free Expo

  The Sentinel (Lewistown) has taken a non-traditional approach to expanding its events division. At the suggestion of a staff member whose family is impacted by a gluten-free diet, the newspaper hosted…

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Promotional Spotlight: The Daily Item’s #ValleyMusicals Celebration

A night of festivity awaited local high school thespians as The Daily Item (Sunbury) presented #ValleyMusicals Celebration. Performers from thirteen area schools, who participated in the spring musical, along with their families,…

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Promotional Spotlight: York Daily Record/Sunday News’ Fixing York

  With the goal of improving life in York, as well as the city’s future, the York Daily Record/Sunday News launched a Facebook group called Fixing York PA. Group members are invited…

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Promotional Spotlight: Beaver County Times’ Let Us Play

  Athletic scholarships for women simply didn’t exist until a senator from Indiana proposed Title IX, which was a portion of the United States Education Amendments of 1972. It said no person…

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Promotional Spotlight: Press Enterprise’s Word Search Book

The Press Enterprise (Bloomsburg) recently released its first advertiser-sponsored Word Search Book. Due to the popularity of the various puzzles that are published each day, the newspaper wanted to offer puzzle enthusiasts…

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Promotional Spotlight: York Storytellers Project

To increase reader and community engagement, the York Daily Record/Sunday News recently introduced its Storytellers Project series. Journalists and community members tell true, first-person stories on a selected theme in front of…

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Promotional Spotlight: Bedford Gazette’s Progress and Industry 2017

For more than 20 years, the Bedford Gazette has been producing a robust progress and industry guide to promote the services, and add to the economic development, of the local community. Working…

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Promotional Spotlight: Beaver County Times’ Notorious Beaver County

  Some residents of Beaver County still remember the horrific 1977 murders of Bill and Nancy Adams, at the hands of Edward Surratt. Others have only heard about this incomprehensible tragedy that…

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