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Pulse Research Sales Tool and COVID-19 Shopping Impact Survey Results

Free to PNA Members To better understand how consumer behavior and shopping intentions in Pa. have changed as a result of the coronavirus pandemic, the Pennsylvania NewsMedia Association (PNA) partnered with Pulse…

News of the Week April 27 – May 1, 2020

During the turbulent and uncertain times wrought by the coronavirus pandemic, Pennsylvania’s newspapers have risen to the occasion to provide reliable, trusted community news content. See daily updates from across Pennsylvania at…

News of the Week, April 20 – 24, 2020

You can depend on your newspaper to bring you the most trusted up-to-date information and advice to help keep everyone safe during the ongoing #CoronavirusPandemic. Visit www.PaCoronaNews.org to find your local news source and to…

PACornonaNews Ad Campaign

PNA’s new website, PACoronaNews.org, features a collection of coronavirus articles and resources from around the state to showcase members’ coverage. Visitors to the site will be able to view publications by…

News of the Week, April 13-17, 2020

Pennsylvania newspapers are united with the communities they serve especially during this difficult time. Visit www.PaCoronaNews.org to read interesting articles from newspapers across Pa. to learn about how communities throughout the state…

Advertising Support: Shout-Outs

Connect with Family and Friends through Social Distancing “Shout Outs” Research company CivicScience recently discovered that more than one-fourth of Americans say they miss gathering with friends the most during this time…

Mastering Remote Advertising Sales – Free Video Training

Last week, the PNA provided a free webinar from Ryan Dohrn, the nationally recognized sales trainer, on how newspapers can master remote sales during this difficult time. If you missed the webinar,…

The Importance of Advertising Consistency Social Media Ads

Numerous studies demonstrate the advantages of maintaining or even increasing ad budgets during times of uncertainty. Advertisers that maintained or grew their ad spending benefited from increased sales and market share during…

The Importance of Maintaining Advertising Consistency

Retain and Earn Advertising To help our members retain and earn as much advertising business as possible, the PNA has developed a marketing sheet that focuses on the importance of retailers maintaining…

Ryan Dohrn

Ryan Dohrn is the founder of media strategy firm Brain Swell Media and the creator of the 360 Ad Sales System taught to over 15,000 ad sales reps in 7 countries. Ryan works…