Hold an “It Can Wait” contest

For PNA Members

We are asking PNA members to hold local contests, with a monetary or other prize of your choosing, to encourage high school students to write a column or produce a video editorial about the dangers of distracted driving.  The PNA Foundation will donate $200 to local winners’ cash prizes for the first 20 PNA member newspapers who contact us about their local “It Can Wait” contest.  Through the generous support of AT&T, we encourage your participation and hope to generate excitement in these communities.

Proposed contest dates are provided for your guidance, and sample ads for your use or customization to encourage entries are available, as well as other helpful items.  Your winning entry(ies) should be submitted to the PNA Foundation no later than February 28, 2022.  We will announce the statewide winner(s) the week of March 21. The winner(s) will be honored in conjunction with Student Keystone Media Awards celebration, still tbd.

Submit your winning entries to the PNA Foundation by February 28, 2022. Email winning entries to foundation@pa-news.org.  Written entries must be submitted as a DOC, DOCX, TXT or PDF.  Video entries must include a link to the video which is hosted on a site such as YouTube, Vimeo, Instagram, Tik Tok, etc.

Questions? Email the PNA Foundation or phone 717-703-3003.

Pennsylvania NewsMedia Association Foundation Logo

It Can Wait Tips for Success

It Can Wait Rules

It Can Wait Entry Form

It Can Wait Release Form


Suggested timeline for participating news companies:

Nov. 1 and on – Newspapers can begin promoting contest to their communities

Dec. 1 – Jan. 31 – Entries accepted and judged by participating newspapers

Any time between Jan. 31 and Feb. 28 – Participating newspapers announce their local winners

Feb. 28 – Winning entries from participating newspapers due to PNA Foundation

Feb. 28 – March 18 – PNA Foundation oversees state judging

Week of March 21 – PNA Foundation announces state winners

April/May – Statewide winners recognized through the Student Keystone Media Awards celebration, date tbd.