COVID-19 Email Marketing Latest Trends: Empathetic and “Goodwill” Messaging

COVID-19 Email Marketing Latest Trends: Empathetic and “Goodwill” Messaging

Pennsylvania NewsMedia Association (PNA) Affiliate Member, Site Impact, has collected and shared examples of the common messaging top verticals are using as they turn to email marketing to stay relevant during the COVID-19 situation.

Sample email copy

Automotive

  • 0% APR Financing for 84 months
  • Deferred payments for 90-120 days
  • Pick up and drop off accommodations for both SALES and SERVICES.

Restaurants

  • Informative/community emails about how they’re prepping/handling COVID-19
  • Delivery or Curbside Pickup Options
  • Gift Card sales to use at a later date

Home Services

  • Deferred payments for services such as HVAC, plumbing, etc.
  • Home repair/upgrades with special financing options available
  • Pest control, lawn care, and outdoor home services

Online Events / Webinars

  • Physical events that are getting canceled are turning to web conferences instead
  • Webinars on coronavirus and how it will affect the community/businesses

Retailers

  • Informative/community emails about how they’re prepping/handling COVID-19
  • Adjusted store hours
  • Focus on online sales/delivery options

News / Media

  • Using email as an alternative to print ads to save on print/postage costs
  • Reaching a new audience to increase visitors to the newspaper about coronavirus updates

Health Services

  • General information on coronavirus and how to stop the spread of disease
  • Special offers/coupons for services now available
  • Telehealth/virtual screening options

Online Education

  • Children’s education options for the kids who now must stay at home
  • Colleges turning more of their normal classes into online classes

Recruitment

  • Virtual career fairs
  • Highlights of benefits for open positions

Real Estate

  • Special financing and small down payment offers
  • Low mortgage rates
  • Virtual Tours

Financial

  • Empathetic messaging offering help
  • Free checking offers
  • Cash Back and rewards programs

If the advertising team at your news media organization needs help coming up with ideas to best serve your advertisers, or if you’d like to jump on a call to brainstorm, contact Site Impact.