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2019 Eliza Northrop Beale Workshop for Weeklies


Sep 20, 2019


Harrisburg, PA


Teresa Shaak



2019 Eliza Northrop Beale Workshop for Weeklies

From management and legal issues to generating revenue and redesigning your paper and website, today’s most pressing topics for small community newspapers are addressed through this special, annual workshop.

PROGRAM — After a “Welcome and Get Comfortable” reception, the workshop starts with a roundtable discussion on Friday evening, an opportunity to wrestle with your greatest challenges, share your best solutions, talk with others who do what you do every day. Saturday features presentations on several topics including leadership and management, legal issues and ad sales.

8:30 a.m. to 11:45 a.m.  – Leadership and Management with Butch Ward, Poynter Affiliate, The Poynter Institute

This program will give participants an opportunity to assess both their individual and company performances, and to consider ideas for improving both. To that end, participants will be called on to not only evaluate their own work, but to serve as coaches for each other.   From taking stock of personal and company expectations to how to improve performance and adopt changes to management style, we’ll reflect and discuss.  Butch will also dive into conflict and how the best bosses can create a workplace of creativity and collaboration.

11:45 a.m. -1:15 p.m. – Working Lunch with Butch Ward

1:30 p.m. – 2:30 p.m. – Legal Issues with Melissa Melewsky, PNA Media Law Counsel

What legal questions have you stumped?  We’ll look at some typical concerns including the recent Clean Slate Act’s effect on newsgathering, Sunshine Act concerns, Right to Know refreshers, libel/defamation concerns, typical questions and answers from the PNA Legal Hotline and more!  Something in particular you want to discuss?  Be sure to include it when registering.

2:45p.m.  to 3:45 p.m. – Using Research Information to Increase Advertising Sales with Matt Caylor, PNA Director of Strategic Services

Recent research studies confirm what we already know – news media organizations have a lot to celebrate. In this session, we will discuss the findings of key research reports that tout the strengths of newspaper readership and advertising. Information from Nielsen Scarborough and AdMall will be shared, and participants will work in small groups to develop an advertiser presentation utilizing the data. You’ll walk away knowing that there’s never been a better time for you, or your customers, to benefit from the power of advertising in newspapers.

REGISTRATION — Twelve fellowships are offered to weekly and small daily community newspaper publishers and managers. Included are all sessions, welcome reception with heavy hors d’oeuvres and drinks, Saturday breakfast, Saturday lunch and refreshments as well as one overnight room accommodation.   To register: Please email foundation@pa-news.org by September 16. Please indicate if you need an overnight room for Friday night and include any special dietary needs.

HOTEL ACCOMMODATIONS — Overnight accommodations for Friday night will be provided at the Holiday Inn Express & Suites Harrisburg West, 2055 Technology Parkway, Mechanicsburg, only a few miles from PNA Headquarters. You must provide your own transportation from PNA Headquarters to the hotel and back.

PLEASE NOTE: This program begins at 5 p.m. on Friday, Sept. 20, and ends on Saturday, Sept. 21, no later than 4 p.m.  All activities will be held at PNA Headquarters, 3899 North Front Street, Harrisburg, PA 17110.  A few days prior to the workshop, you will receive confirmation of your registration with directions and details.


ABOUT LIZA BEALE: An active and committed member of her community and the Pennsylvania NewsMedia Association, Liza Northrop Beale died unexpectedly at age 49, in 2009. She was the general manager of The Almanac in McMurray and was set to receive the PNA Foundation’s Newspaper of the Year Award for non-dailies when she took ill. She also served as editor of the magazines Southepointe Today and Suburban Living and was the former editor of The McDonald Record-Enterprise. She was a director on the board of the Observer Publishing Company. Liza served as Vice President of the PNA Foundation and was involved with the Washington County United Way, Washington Hospital Foundation Board, Community Action Southwest, Leadership Washington County, the South Hills Chamber of Commerce and the Canonsburg United Methodist Church where she was a deacon. An award-winning journalist, Liza was recognized for her writing with Keystone Press Awards, SPJ and was a finalist for the prestigious Golden Quill. Liza was interested in chronicling the events residents wanted in their community publications. As her cousin Tom Northrop remarked, “She just loved her job.”

The Pennsylvania NewsMedia Association Foundation is honored to work with the Northrop family, former owners of the Observer Publishing Company, Washington, to produce this annual workshop. Through the generosity of Liza’s family, fee-free workshops have been held for PNA members each fall, since 2011.


September 20 @ 5:00 pm
September 21 @ 4:00 pm
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Pennsylvania NewsMedia Association Foundation


Pennsylvania NewsMedia Association Headquarters
3899 North Front Street
Harrisburg, PA 17110 United States
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