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Ad Webinar: Strategic Thinking Amid COVID-19 and Other Economic Challenges


Jun 5, 2020




Teresa Shaak



Strategic Thinking Amid COVID-19 and Other Economic Challenges

We’re facing an unprecedented economic challenge for businesses – both large and small – operating in local communities. No one knows exactly when we will see the light at the end of the tunnel.  However, to survive, businesses and consumers are thinking differently about this “new normal” – doing their best to prioritize between personal, financial, and/or medical necessities.

So how do we do it?  How do we “sell” amid such a tumultuous economic state?  We connect.

Media companies (especially newspapers!) are the heart of these communities and have been for years.  Using our inherent ability to bring communities and people together, news companies need to reignite their position in the marketplace and be the connection between what is needed (by consumers) and where to buy it (retailers/service providers).  It is not selling.  It is not taking advantage of a horrible situation.  It is truly helping to put products and services into the hands of consumers, when and where they need them: at home.

Always-popular Renee Tacka leads this webinar and encourages you to think differently.  Throw away “the box.”  It’s time for strategic thinking.

This one-hour webinar is scheduled to begin promptly at 10 a.m.  Registrants must have both a computer and audio/phone in order to participate.  Participation instructions will be emailed one or two days before the session.

There is no cost for PNA members; $10 for non-members.  PNA members can register by completing the form below.  Non-members should email the PNA Foundation to register.

PNA members can register for this event at no cost by completing this form:

Foundation Ad Webinar: Strategic Thinking Amid COVID-19


June 5
10:00 am - 11:00 am
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Pennsylvania NewsMedia Association Foundation

Presenter: Renee Tacka

Renee is a former major accounts sales manager and director for The Patriot-News, Harrisburg, as well as MediaOnePA in York.  She has managed sales teams while coaching and training them in negotiations, sales strategies and market analysis.  She has an extensive background in marketing, and research having worked for Claritas, also.  Renee achieved a Doctorate of Business Administration from Wilmington University.  She holds a B.S. and an MBA in Marketing from York College of Pennsylvania where she is also an assistant professor of marketing in the Graham School of Business.