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Postponed: Advertising 201: Sales Strategy in the Multimedia World


May 12, 2020


PNA Headquarters, Harrisburg, PA


Teresa Shaak



Unfortunately, the PNA Foundation has canceled this workshop for May 12. We are working on possibly rescheduling and will provide any updates as we have them.  Please check back.  Thank you for your patience and your understanding during this uncertain time.

Learn how to better manage sales calls, handle objections and improve negotiation skills while also building multimedia proposals that give advertisers a reason to act.   Generate more revenue through improved efforts.

In today’s changing marketplace, you can still find the right mix – traditional and digital – that best communicates an advertiser’s message and enhances the consumer experience. Developing long-term, profitable customers is more than just selling products and services – it is an exercise in relationship management and building solutions.

Enhance your multimedia sales strategies through this three-hour, interactive session.  Ideal for sales reps looking to brush up on the basics while enhancing their successful sales skills as well as those just getting their feet wet!

Scheduled for 1 p.m. to 4 p.m.  Drive in and out in one day.  Cost: $49 per person, for PNA members.  $99 for non-members.  Sending more than two people, we offer a discount.  Call us for more info.

To register, email the PNA Foundation or phone 717-703-3003.


 What past participants have said about this workshop and Renee:

“Renee is fantastic! Great presenter, great job engaging participants.  She listened carefully, then spurred conversation based on her skilled insights and unique perspectives. Really got people thinking and talking. Just super!”

“Great information that I will be using immediately.”

“Her ability and experience, with real life stories, make the salespeople trust her and gives her training the personal touch. We know what challenges we face and Renee helps us confront them with confidence and knowledge. I recommend Renee for your next sales training program.”

“Presentation was a great refresher; interactive format was GREAT!”

“Renee was amazing. Her enthusiasm is inspiring and she really gets you excited to go back into your own work with a new perspective.”

“Renee was extremely informed on all aspects of the market, Internet and social media.”

“Renee is a valuable source of information.  While conveying information, she does so in a very entertaining style which keeps the attention of attendees. Very engaging.”


May 12
1:00 pm - 4:00 pm
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Pennsylvania NewsMedia Association Foundation


Pennsylvania NewsMedia Association Headquarters
3899 North Front Street
Harrisburg, PA 17110 United States
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Presenter: Renee Tacka

Renee is a former major accounts sales manager and director for The Patriot-News, Harrisburg, as well as MediaOnePA in York.  She has managed sales teams while coaching and training them in negotiations, sales strategies and market analysis.  She has an extensive background in marketing, and research having worked for Claritas, also.  Renee achieved a Doctorate of Business Administration from Wilmington University.  She holds a B.S. and an MBA in Marketing from York College of Pennsylvania where she is also an assistant professor of marketing in the Graham School of Business.