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Best Practices for Circulation and Audience Development #1: Digital Subscription Sales


Jun 10, 2020




Teresa Shaak



Originally scheduled as a daylong workshop on April 17, the annual PNA Foundation/I-SCMA circulation best practices training has been recreated as a series of webinars.  Available every other Wednesday, June into July, at 2 p.m., sessions will be offered to PNA and I-SCMA members at no charge.

Various topics will be addressed including digital subscriptions, AAM reporting and sales retention.  All geared to these challenging and uncertain times of COVID-19.  Circulation managers, regional and district supervisors, audience development directors and any newspaper leader needing support and solutions is invited to attend.

Webinar #1: Digital Subscription Sales – How to grow digital subscriptions and revenue

Learn about the impact of a hard paywall on digital subscriptions, web traffic, and revenue. See the metrics. Discuss the pros and cons.

Presenter: Dave Sickle, Director of Circulation, Republican Herald (Pottsville) & Standard-Speaker (Hazleton)

This one-hour webinar is scheduled to begin promptly at 2 p.m.

There is no cost for PNA and I-SCMA members; $20 for non-members.

Registrants must have both a computer and audio/phone in order to participate.

To register, complete the form below, email the PNA Foundation, or phone (717) 703-3003. Participation instructions will be emailed one or two days before the session.

Foundation Training (Best Practices #1)


June 10
2:00 pm - 3:00 pm
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Pennsylvania NewsMedia Association Foundation

Be sure to register for the second and third sessions:

June 24 – AAM Updates and Guidelines

July 8 – Solutions for a Post-COVID-19 World


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