Jun 10, 2020
Originally scheduled as a daylong workshop on April 17, the annual PNA Foundation/I-SCMA circulation best practices training has been recreated as a series of webinars. Available every other Wednesday, June into July, at 2 p.m., sessions will be offered to PNA and I-SCMA members at no charge.
Various topics will be addressed including digital subscriptions, AAM reporting and sales retention. All geared to these challenging and uncertain times of COVID-19. Circulation managers, regional and district supervisors, audience development directors and any newspaper leader needing support and solutions is invited to attend.
Webinar #1: Digital Subscription Sales – How to grow digital subscriptions and revenue
Learn about the impact of a hard paywall on digital subscriptions, web traffic, and revenue. See the metrics. Discuss the pros and cons.
Presenter: Dave Sickle, Director of Circulation, Republican Herald (Pottsville) & Standard-Speaker (Hazleton)
This one-hour webinar is scheduled to begin promptly at 2 p.m.
There is no cost for PNA and I-SCMA members; $20 for non-members.
Registrants must have both a computer and audio/phone in order to participate.
To register, complete the form below, email the PNA Foundation, or phone (717) 703-3003. Participation instructions will be emailed one or two days before the session.