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Best Practices for Circulation and Audience Development #2: AAM Updates and Guidelines


Jun 24, 2020




Teresa Shaak



Originally scheduled as a daylong workshop on April 17, the annual PNA Foundation/I-SCMA circulation best practices training has been recreated as a series of webinars.  Available every other Wednesday, June into July, at 2 p.m., sessions will be offered to PNA and I-SCMA members at no charge.

Various topics will be addressed including digital subscriptions, AAM reporting and sales retention.  All geared to these challenging and uncertain times of COVID-19.  Circulation managers, regional and district supervisors, audience development directors and any newspaper leader needing support and solutions is invited to attend.

Webinar #2: AAM Updates and Guidelines

The coronavirus has most likely impacted your circulation numbers.  Learn of any updates or changes to AAM reporting and audits. And, be sure that you continue to adhere to the rules and guidelines of the Alliance for Audited Media.

Presenter: Joe Salomone, Director, FP&A and Circulation Audit Compliance, The Wall Street Journal and Dow Jones Inc.

This one-hour webinar is scheduled to begin promptly at 2 p.m.

There is no cost for PNA and I-SCMA members; $20 for non-members.

Registrants must have both a computer and audio/phone in order to participate.

To register, complete the form below, email the PNA Foundation, or phone (717) 703-3003. Participation instructions will be emailed one or two days before the session.

Foundation Training (Best Practices #2)


June 24
2:00 pm - 3:00 pm
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PA United States


Pennsylvania NewsMedia Association Foundation

Be sure to register for the first and third sessions:

June 10 – Digital Subscription Sales – How to grow digital subscriptions and revenue

July 8 – Solutions for a Post-COVID-19 World

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