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Best Practices for Optimizing Your Programmatic Campaigns


Apr 21, 2021




Teresa Shaak



Announcing an exciting new virtual event – PNA’s Advertising Symposium

Register today for PNA’s convenient and complimentary Advertising Symposium! By attending this virtual event, you will:

  • Gather new proven and successful revenue-generating ideas
  • Learn how to improve your sales calls
  • Understand how to boost your share of advertising agency business
  • Discover how to build better print and digital ads
  • Hear how to optimize your digital campaigns

Over the course of this five day virtual event, you will participate in interesting and motivating daily training sessions led by notable industry experts, including Editor & Publisher’s Mike Blinder, Peter Lamb of Lamb Consulting, Jill Kirsch from the Pittsburgh Post-Gazette, Darrell Davis of Metro Creative Graphics, Julia Campbell from the Branded Content Project at LMA, Bill Talerico of the Talerico Group, Dr. Renee Tacka and a variety of Pa.-based advertising agency decision makers.

Whether you are new to advertising sales or are a seasoned veteran, you will walk away with practical and effective tips and solutions to help boost your advertising revenue.

Learn more about this no-cost event and register today.

Best Practices for Optimizing Your Programmatic Campaigns

Maximize the impact of your clients’ programmatic display campaigns, whether they run on your owned and operated website or through an extended reach program.  Jill Kirsch, the Pittsburgh Post-Gazette’s Associate Director of Advertising, will lend her decades of experience to help attendees understand the critical concepts in programmatic optimizations.  In 90 minutes, attendees will learn how to manage clients’ digital expectations, the importance of campaign set-up and how to garner insights from ad delivery reports.

This session is ideal for sales support teams, digital specialists, sales team members and ad managers.


The Advertising Symposium is free of charge to PNA members.
To register, complete the online registration form for Best Practices for Optimizing Your Programmatic Campaigns.  Attendance to the Advertising Symposium is limited to PNA members and requires your username and password to complete your registration. If you require assistance registering or are requesting your username and password be sent to you, please email Info@PANewsMedia.org.

Session Speaker

Jill Kirsch, Associate Director of Advertising
Pittsburgh Post-Gazette

Jill Kirsch is the Associate Director of Advertising for the Pittsburgh Post-Gazette, where she leads and coaches the advertising department’s sales team.  With more than 20 years of experience in sales and marketing, Jill is know for her strong industry knowledge, as well as her leadership and mentoring skills.  Prior to her role as the Associate Director, Jill lead the Post-Gazette’s local retail teams and digital agency team.


April 21, 2021
10:00 am - 11:30 am
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Pennsylvania NewsMedia Association
Pennsylvania NewsMedia Association Foundation