Upcoming Events

Loading Events

Best Practices for Scientific Reporting: Clear, Compelling and Convincing Science Communication


Feb 11, 2022




Teresa Shaak



A quick look at the headlines and stories trending in traditional and social media show how pervasive science and technology stories have become – from the ongoing pandemic to the future of genetic engineering, from drug trials to vaccine mandates, and from climate change and new energy to artificial intelligence and big data algorithms.

Reporters are tasked with not only conveying this incredibly complex information in accurate and compelling ways, but also in ways that people can use to guide their own choices.

In this webinar, we will look at best practices in conveying scientific information and findings for the general public in clear and compelling ways. But, we will also review evidence-based strategies to better guide and persuade people to use this knowledge to improve their own decision making in their health and day-to-day lives.

Presented by Matt Swayne, Faculty, Donald P. Bellisario College of Communications, Penn State University.

This 60-minute webinar is scheduled to begin promptly at 12 noon, eastern time.

Registrants must have both a computer and audio/phone in order to participate.

There is no cost for PNA members.  Non-member fee: $20.

To register, complete the form below or email the PNA Foundation.  A confirmation with log in instructions will be sent to each registrant one or two days prior to the session.


February 11, 2022
12:00 pm - 1:00 pm
Event Categories:
Event Tags:
, ,


Pennsylvania NewsMedia Association Foundation

This valuable PNA Foundation training is provided at no charge.

Please consider a tax-deductible donation to the PNA Foundation in support of sessions like this one that help the PA news industry.

Donate Now

About our presenter:

Matt Swayne has been a science writer for 12 years at Penn State and currently works at Penn State’s Institute for Computational and Data Sciences. Before that he served as a public relations officer at the university after a career as a newspaper reporter and editor. Matt is also a co-founder and contributor to The Quantum Daily and The DeepTech Insider, a network that collects the latest data and news about frontier technologies, including quantum computing, artificial intelligence and new energy. Matt has a master’s degree in media studies from Penn State.