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Branded Content: The Business of Storytelling


Feb 3, 2022




Teresa Shaak



Join us for an energetic 60-minute session where we’ll explore why branded content is so effective for media organizations. We’ll spend time learning about the revenue potential, how the best campaigns are created and what is included in a successful sales strategy. We’ll also share real world examples on what works for media companies and dive into the details on successful pricing, packaging and prospecting. Get ready to create a successful, sustainable and PROFITABLE branded content program for your organization!

Presented by: Julia Campbell, General Manager, The Meta Branded Content Project, and Peter Lamb, President, Lamb Consulting

This 60-minute webinar is scheduled to begin promptly at 3 p.m., eastern time.

Registrants must have both a computer and audio/phone in order to participate.

There is no cost for PNA members.  $20 for non-members.

To register, complete the form below or email the PNA Foundation.  A confirmation with log in instructions will be sent to each registrant one or two days prior to the session.

About our presenters:

Julia Campbell – General Manager – The Meta Branded Content Project

Julia is an innovative branded content strategist who is leading a combined initiative focused on branded content for the Local Media Association, Local Media Consortium, and the Meta Journalism Project. A former Gray Television executive with extensive, award-winning television, OTT, digital, social and branded content experience, Campbell is working with TV and radio broadcasters, print publishers and digital pure-play media companies across the country, facilitating branded content growth, engagement and success for local outlets of all shapes and sizes. Julia was named one of Adweek’s Creative 100 for 2021.

Peter Lamb – President – Lamb Consulting

With over three decades of marketing experience, Peter Lamb has worked with some of the world’s largest media companies and helped orchestrate some of their most impressive successes. As a strategy consultant Peter transforms media companies to make them more efficient, more competitive, and more profitable. For Peter’s clients, this entails an unprecedented focus on NEW-NEW revenue, an approach that targets customers that have never used the client’s products or services. Peter founded Lamb Consulting and began harnessing his unique and proven approach to marketing and business to guide publications all over the world.


February 3
3:00 pm - 4:00 pm
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Pennsylvania NewsMedia Association Foundation

This valuable PNA Foundation training is provided at no charge.

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