Upcoming Events

Loading Events
  • This event has passed.

Building Better Ads: Advice from the Design Desk


Apr 19, 2021




Teresa Shaak



Announcing an exciting new virtual event – PNA’s Advertising Symposium

Register today for PNA’s convenient and complimentary Advertising Symposium! By attending this virtual event, you will:

  • Gather new proven and successful revenue-generating ideas
  • Learn how to improve your sales calls
  • Understand how to boost your share of advertising agency business
  • Discover how to build better print and digital ads
  • Hear how to optimize your digital campaigns

Over the course of this five day virtual event, you will participate in interesting and motivating daily training sessions led by notable industry experts, including Editor & Publisher’s Mike Blinder, Peter Lamb of Lamb Consulting, Jill Kirsch from the Pittsburgh Post-Gazette, Darrell Davis of Metro Creative Graphics, Julia Campbell from the Branded Content Project at LMA, Bill Talerico of the Talerico Group, Dr. Renee Tacka and a variety of Pa.-based advertising agency decision makers.

Whether you are new to advertising sales or are a seasoned veteran, you will walk away with practical and effective tips and solutions to help boost your advertising revenue.

Learn more about this no-cost event and register today.

Building Better Ads: Advice from the Design Desk

Advertisers invest in media that provides a solid return on their investment.  A well-designed ad is a cornerstone of building brand awareness, creating demand for products and services and ultimately driving business to the advertiser’s location. In this session, attendees will hear tips, tricks and new ideas from design professionals who work actively within the news media industry and are producing award-winning ads from around the United States. Attendees will learn how to gather the correct information from an advertiser to produce a successful ad and how to work and communicate with the ad design team to ensure a winning result.

This session is built to inform the ad team (advertising sales representatives and ad managers) and the creative team.


The Advertising Symposium is free of charge to PNA members.
To register, complete the online registration form for Building Better Ads.  Attendance to the Advertising Symposium is limited to PNA members and requires your username and password to complete your registration. If you require assistance registering or are requesting your username and password be sent to you, please email Info@PANewsMedia.org.

Session Speakers

Darrell Davis, Vice President of Creative Services
Metro Creative Graphics, Inc.

Darrell Davis is the Vice President of Creative Services for Metro Creative Graphics, Inc.  With more than 30 years of experience in media and advertising, Darrell leads a team of art directors, designers and copywriters in producing creative content to help newspapers and their local advertisers thrive.

Darrel attended Syracuse University and earned a BFA in Graphic Design at Binghamton University.  He also studied at the School of Visual Arts in New York City, where he remains a resident and ardent observer of evolving design and advertising trends.

JJ Francais, Director of Special Projects
Hilliary Communications

As Director of Special Projects, JJ manages projects for Hilliary Communications and serves as associate publisher for The Chronicle and Southwest Ledger, which are Hilliary-owned weekly newspapers.

His tasks include general supervision of numerous company projects from their conception to completion. JJ serves as Hilliary Communication’s liaison for governmental affairs at the state and federal levels.

As associate publisher, he oversees the business operations of both The Chronicle, a weekly local community newspaper, and Southwest Ledger, which covers business and politics across seven counties in southwest Oklahoma. He takes great pride in supervising and supporting the ad department and makes a point to maintain his skills and focus by building ads as often as he can. 

Prior to joining Hilliary, JJ worked in both the commercial and nonprofit sectors, allowing him to foster a strong aptitude for community relations and project management. His previous positions include community news editor of a weekly newspaper and various roles in nonprofit ventures.

He was recently elected Mayor of his hometown and serves as a board member on the General Tommy Franks Museum and Leadership Institute. 

Sara Schultz, Advertising Sales Representative
Fillmore County Journal

Sara is an advertising sales representative for the Fillmore County Journal and Visit Bluff Country Magazine. She started with the company as a graphic designer in August 2019 and then slowly started to transition into her sales role in August 2020. Having a background in graphic design has helped her immensely with sales.

Sara earned her bachelor’s degree at Minnesota State University, Mankato. When she isn’t working at the Fillmore County Journal she enjoys golfing, reading, watching movies, hammocking, kayaking, walking her dog Remi, traveling, and spending time with her family and friends!

Josh Schimke, Sr. Graphic Designer
Advance Local

Josh is an Sr. Graphic Designer for Advance Local, one of the largest media groups in the United States. He is proficient in designing for a wide variety of media. Josh earned his BFA in Digital Media at Kendall School of Art & Design. When he isn’t designing, you can find him playing with his son, illustrating, playing drums, or watching The Office.


April 19, 2021
10:00 am - 11:30 am
Event Categories:
, ,
Event Tags:
, , , ,




Pennsylvania NewsMedia Association
Pennsylvania NewsMedia Association Foundation