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Community Engagement: Creating A Successful Spanish-Language Section


Oct 8, 2021




Teresa Shaak



Be a voice.  Recognize and reach more readers and increase engagement in your community by creating Spanish-language products.

Originally designed to be a four-month, Facebook-funded project examining COVID-19’s impact on the Latinx population of rural Chatham County, North Carolina, La Voz evolved into an ongoing project.  Now, 14 months later, La Voz de Chatham provides Latinx-focused news and information through a variety of platforms, including their legacy print newspaper, English and Spanish web and social media platforms and a quarterly Spanish-language print product.

Bill Horner, editor/publisher, and Victoria Johnson, lead reporter, will explain the genesis and evolution of La Voz de Chatham. Learn how they successfully managed this initiative at a small, local paper with limited resources and how you could replicate their model.  They’ll share insights into how much time, money and staffing were needed, how they’re engaging readers and measuring impact, what worked and didn’t work and more.

This is another session in the PNA Foundation’s special diversity webinar series Leading Local: The Media’s Impact on Diversity, Inclusion and Equity.

This 60-minute webinar is scheduled to begin promptly at 12 noon, eastern time.

Registrants must have both a computer and audio/phone in order to participate.

Thanks to a grant from the Calkins Foundation, there is no cost for PNA members as well as any members of press or news associations across the country.

To register, complete the form below or email the PNA Foundation.  A confirmation with log in instructions will be sent to each registrant one or two days prior to the session.  Upon completing and submitting this form, you will receive an email within 24 hours confirming your registration.  Please contact foundation@pa-news.org if you have any changes or questions.

Sponsored by the Calkins Foundation, the PNA Foundation’s Leading Local: The Media’s Impact on Diversity, Inclusion and Equity is a series of webinars focusing on systemic racism and bias and how news media companies in Pennsylvania can combat it.  Sessions will help publishers, editors, reporters, ad directors, HR managers and other leaders to address hiring, news coverage, advertising. product design and audience engagement in order to recognize, improve and impact diversity, inclusivity and equity.


October 8, 2021
12:00 pm - 1:00 pm
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Pennsylvania NewsMedia Association Foundation

This valuable PNA Foundation training is provided at no charge.

Please consider a tax-deductible donation to the PNA Foundation in support of sessions like this one that help the PA news industry.

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Bill Horner III, Publisher and Editor, The Chatham News + Record

Bill Horner III is a third-generation newspaperman who followed his grandfather and father as publisher of The Sanford Herald in central North Carolina. Now, 45 years after his first byline in that newspaper, and out of semi-retirement, he is part of the ownership group of the Chatham News + Record, a weekly news organization serving rural Chatham County in N.C. He has been on the staff of eight different newspapers in Kansas and North Carolina, beginning with his early days as a sportswriter at The Sanford Herald, which his grandfather founded in 1930. Bill’s last 21 years in the industry have been as a publisher — 18 in Sanford and three in Chatham County. He has won numerous N.C. Press Association awards for his columns, news and sports stories and enterprise reporting, and is past president of the NCPA.

Victoria Johnson, Reporter, The Chatham News + Record

Victoria Johnson is the lead reporter for La Voz de Chatham. She graduated from the University of North Carolina, Chapel Hill in 2020 with a passion for local journalism, a passion she honed as a reporter for The Daily Tar Heel and the Durham VOICE. Beyond storytelling, she enjoys photography, drawing and traveling (though only when she’s not likely to catch a certain virus).