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Data-Driven Advertising: Using data and information to create more effective sales calls


Apr 22, 2021




Teresa Shaak



Announcing an exciting new virtual event – PNA’s Advertising Symposium

Register today for PNA’s convenient and complimentary Advertising Symposium! By attending this virtual event, you will:

  • Gather new proven and successful revenue-generating ideas
  • Learn how to improve your sales calls
  • Understand how to boost your share of advertising agency business
  • Discover how to build better print and digital ads
  • Hear how to optimize your digital campaigns

Over the course of this five day virtual event, you will participate in interesting and motivating daily training sessions led by notable industry experts, including Editor & Publisher’s Mike Blinder, Peter Lamb of Lamb Consulting, Jill Kirsch from the Pittsburgh Post-Gazette, Darrell Davis of Metro Creative Graphics, Julia Campbell from the Branded Content Project at LMA, Bill Talerico of the Talerico Group, Dr. Renee Tacka and a variety of Pa.-based advertising agency decision makers.

Whether you are new to advertising sales or are a seasoned veteran, you will walk away with practical and effective tips and solutions to help boost your advertising revenue.

Learn more about this no-cost event and register today.

Data-Driven Advertising: Using data and information to create more effective sales calls

Data is fundamental to building effective solutions for advertising clients.  By gaining insight into the market served, as well as consumer buying habits, preferences, and the competitive environment, advertising sales reps will be able to build more effective presentations and create new business opportunities.  This session will help reps learn how to develop sales strategies using a variety of data, such as demographics, behaviors, lifestyles, spending, attitudes, interests, opinions and trends easily culled from various sources.


The Advertising Symposium is free of charge to PNA members.
To register, complete the online registration form for Data-Driven Advertising.  Attendance to the Advertising Symposium is limited to PNA members and requires your username and password to complete your registration. If you require assistance registering or are requesting your username and password be sent to you, please email Info@PANewsMedia.org.

Session Speaker

Dr. Renee Tacka

Dr. Renee Tacka has 25 years of experience in the media, research, consumer goods, and retail industries.  She is also a well-known educator throughout the industry, having trained many newspaper and media clients in sales, advertising and market research techniques. Dr. Tacka is an Assistant Professor of Marketing in the Graham School of Business at York College of Pennsylvania where she teaches across the spectrum of marketing topics, including digital marketing, principles of marketing, advertising, personal selling, sales management, marketing strategy, retailing and branding.

Dr. Tacka holds a BS and an MBA in Marketing from York College of Pennsylvania and a Doctorate of Business Administration from Wilmington University in Delaware.  Her dissertation, Consumer Impulsivity and Attitude: A Quantitative Study of Instant Consumable Snack Food (ICSF) Purchases identified a relationship between consumer attitude and ICSF product purchases. The results of this study showed high-purchasing behavior among the affective shoppers and less frequent consumption behavior among cognitive shoppers. These findings present an opportunity for marketers in both the consumer and shopper marketing fields to grow the category by increasing their knowledge around cognitive-affective shopping behaviors and then implementing marketing activities that better engage throughout the path-to-purchase.    


April 22, 2021
3:00 pm - 4:00 pm
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Pennsylvania NewsMedia Association
Pennsylvania NewsMedia Association Foundation