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Digital Subscriptions Workshop

Date

Apr 1, 2020

Location

America East

Contact

Mary Firestone

Phone

717-703-3069

Local Media Assoc Logo

Accelerating business transformation through reader revenue growth

This event is run in conjunction with the America East News Media Summit.

For the past year, LMA Chief Strategy Officer Jed Williams has co-led the Google News Initiative Subscriptions Lab, working intensively with ten daily newspapers to help them achieve meaningful reader revenue growth. In this exclusive workshop at the AE Summit, Williams shares key lessons from the Lab, what they mean for your publication, and how to put your organization on a path to outsize success. The workshop will address several essential questions:

  • What are the critical benchmarks to track to measure subscription success? What goals should your publication be aiming for, and how do you know if you’re performing well?
  • How should publishers assess their subscription capabilities along a digital maturity curve? What steps can you take to move from lagging to leading?
  • How can you align people, process and technology to maximize digital subscriptions growth?

$89 through Feb.14; $99 thereafter

Learn more about the America East News Media Summit by visiting www.America-East.com.

Details

Date:
April 1
Time:
9:00 am - 12:00 pm
Cost:
$99
Event Category:

Organizers

Pennsylvania NewsMedia Association
Local Media Association

Venue

Hershey Lodge & Convention Center
325 University Dr
Hershey, PA 17033 United States
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Website:
http://www.hersheylodge.com/