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Diversify Your Revenue Stream by Creating a Digital Agency

Date

Jun 2, 2021

Location

Virtual

Contact

Teresa Shaak

Phone

717-703-3003

Many newspapers successfully started their digital agencies more than a decade ago to diversify their revenue stream. In this session, media analyst Gordon Borrell will walk you through the necessary steps to create your successful digital agency. He will share what he has learned from those who have succeeded, as well as from those who have failed, so you can avoid making the same costly mistakes.  

Gordon will also share the results of new research showing what advertisers themselves are saying they need from newspapers and the results of a survey of PNA members regarding how they are handling print and digital sales. 


What is the PNA Community Newspaper Forum?

Community newspapers in Pennsylvania are vital. Readers learn about what is happening in their local area at a grassroots level and are informed, educated and entertained by these publications. There are unique opportunities and challenges involved in running a community newspaper. During this inaugural event, industry experts and Forum participants will share thoughts and ideas, exchange best practice tips to maintain and grow business and set a course of action to ensure continued success.


Registration

The PNA Community Newspaper Forum is free of charge to PNA members.

To register, complete the form below.  A confirmation with log in instructions will be sent to each registrant one or two days prior to the session.


Speaker:
Gordon Borrell
Gordon Borrell is a sought-after speaker for conferences and company meetings and is the local media industry’s leading analyst. He is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide and is quoted frequently in The Wall Street Journal, The New York Times, Ad Age, Forbes and other publications. He has appeared on CNN and other TV and radio programs discussing trends and forecasts for local media. Prior to starting Borrell Associates, Gordon was vice president for new media for Landmark Communications, where he worked for 22 years.

Details

Date:
June 2
Time:
10:00 am - 11:00 am
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Organizers

Pennsylvania NewsMedia Association Foundation
Pennsylvania NewsMedia Association