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Engaging Your Audience Through Web Headlines


Dec 5, 2019




Teresa Shaak



Engaging Your Audience Through Web Headlines

How do you get readers to read your content? Start with the digital headline. Writing engaging, informative – and, yes, “clickable” — web heds is critical to marketing your content, informing your readership, driving traffic and increasing subscriptions.

Join Janet Pickel of PennLive and Stephanie (Kanavy) Sadowski of LNP | LancasterOnline for a one-hour webinar at noon on Thursday, Dec. 5.

Janet and Stephanie, two leading experts in audience engagement, will share tips on how to write headlines that are good for readers, search engines and social platforms.

Janet Pickel has been with PennLive/The Patriot-News, Harrisburg, for 19 years as an editor, writer, digital/social producer and trainer. She lives in Middletown with her husband and 8-year-old son.

Stephanie (Kanavy) Sadowski is the digital editor at LNP | LancasterOnline. Before joining the team in 2019, she spent six years at PennLive/The Patriot-News as a digital managing producer, life and culture team leader and print page designer/copy editor. From 2001-13, she worked at The (Scranton) Times-Tribune as a copy editor, page designer, news editor and social media editor. She divides her time between Camp Hill and Lititz and has two daughters, 11 and 8.

Appropriate for reporters as well as editors.

Registration fee is $10 for PNA and PSNE members.  $20 for non-members.  Provided by the Pennsylvania NewsMedia Association Foundation in conjunction with the PA Society of News Editors.

This webinar is scheduled to begin promptly at 12 noon and will conclude in less than an hour.  Registrants must have both a computer and phone in order to participate.  Gather together in one room and have lunch and learn!

To register, email foundation@pa-news.org or phone (717) 703-3003. Participation instructions will be emailed one to two days before the session.


December 5, 2019
12:00 pm - 1:00 pm
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Pennsylvania NewsMedia Association Foundation
Pennsylvania Society of News Editors (PSNE)