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Enhancing Newsroom Diversity Efforts through Source Data and Auditing


Jan 27, 2022




Teresa Shaak



As the conversations about race, equity and inclusion continue, Pennsylvania newsrooms are working to acknowledge and improve their diversity efforts.  While considering not only staffing, editors and reporters are also grappling with their coverage and sources.

Spotlight PA’s diverse source database was a ground-breaking statewide resource when it debuted in 2020, featuring more than 120 diverse sources searchable by expertise, location and name. Newsrooms across Pennsylvania are encouraged to utilize it to ensure that their work better reflects the communities they serve.  Expanding upon these efforts, Spotlight PA is building a follow-up source auditing platform that creates a baseline of source diversity while producing data for accountability.

Join us for an informative webinar detailing these programs and resources.  You’ll not only learn how and why they are imperative to inclusive coverage, but also how to most effectively use them in your newsroom, large or small.

Presented  by Christopher Baxter, Executive Director and Editor in Chief, Spotlight PA.  He will be joined by Aubrey Nagle, Project Editor, Reframe, at Resolve Philly.

Most appropriate for editors and reporters.

This is another session in the PNA Foundation’s special diversity webinar series Leading Local: The Media’s Impact on Diversity, Inclusion and Equity.

This 60-minute webinar is scheduled to begin promptly at 12 noon, eastern time.

Registrants must have both a computer and audio/phone in order to participate.

Thanks to a grant from the Calkins Foundation, there is no cost for PNA members as well as any members of press or news associations across the country.

To register, complete the form below or email the PNA Foundation.  A confirmation with GoToMeeting log in instructions will be sent to each registrant one or two days prior to the sessions.


January 27, 2022
12:00 pm - 1:00 pm
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Pennsylvania NewsMedia Association Foundation

This valuable PNA Foundation training is provided at no charge.

Please consider a tax-deductible donation to the PNA Foundation in support of sessions like this one that help the PA news industry.

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Chris Baxter, Executive Director and Editor in Chief, Spotlight PA

Christopher Baxter is the executive director and founding editor in chief of Spotlight PA, and oversees all aspects of the organization. His work as an investigative reporter and editor has regularly prompted meaningful change in the form of new laws and regulations, criminal investigations, resignations, legislative hearings, and more. Most recently, he was the editor for data and investigations at NJ Advance Media (NJ.com & The Star-Ledger), where he led the newsroom’s highest-level investigative projects with a digital-first approach and an emphasis on journalism that gets results. Previously, he was the Mike Wallace Fellow in Investigative Reporting with the Knight-Wallace Fellowships at the University of Michigan and, before that, worked for four years as a statehouse investigative reporter in The Star-Ledger’s Trenton Bureau. He began his career as a local reporter for The Morning Call in Allentown, Pa.

Aubrey Nagle, Reframe Editor

Aubrey is obsessed with helping people understand the news and helping the news understand people. In her work with Resolve and as the editor of Reframe, she connects newsrooms with their constituents in ways that inspire more equitable and accurate representation and creates tools and resources that help them use more inclusive, human-centered language in their reporting. Before joining Resolve, Aubrey was the Newsletter Editor at the Philadelphia Inquirer and also wrote educational videos and newsletters about media literacy, including three series for John and Hank Green’s Crash Course brand.