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Generational Engagement – Understanding and engaging the generations

Date

Jul 23, 2020

Location

AE Webinar

Contact

Mary Firestone

Phone

717-703-3069

Among the many attributes that characterize each generation, the manner in which each age group engages with the newspaper varies. From topics of interest to preferred delivery platforms, news media organizations in Pennsylvania will benefit from gaining a better understanding of the best ways to connect with Generation Z, millennials, Generation X and baby boomers. This webinar will provide information and guidance to assist your organization in building strategies to interact with members of various age groups.

Speakers:

Jeff Weiss – Age of Majority

Jasmine Hughes – Pittsburgh City Paper

Regan Huston – Missouri School of Journalism

Lana Henderson – Missouri School of Journalism


This free one-hour webinar is scheduled to begin promptly at 2 p.m. Registrants must have both a computer and audio/phone in order to participate.

There is no cost for this webinar but you must pre-register.

To register, complete the form below, email PNA, or phone (717) 703-3069. Participation instructions will be emailed one or two days before the session.

Generational Engagement - Understanding and engaging the generations

Details

Date:
July 23
Time:
2:00 pm - 3:00 pm
Cost:
Free
Event Categories:
,
Event Tags:
,

Organizer

Pennsylvania NewsMedia Association
Phone:
717-703-3000
Email:
Events@PA-News.org
Website:
www.PANewsMedia.org

Due to the coronavirus pandemic, the Pennsylvania NewsMedia Association
postponed the 2020 America East News Media Summit. We still feel strongly that the high-caliber speakers and quality content that was slated remains a valuable resource for you and your team, so we have organized a series of complimentary webinars that will feature much of that content, as well as several new additions.

Visit the America East News Media Summit page for a complete listing of these webinars.

To view more PNA training opportunities, visit our Events & Training page.