Generational Engagement – Understanding and engaging the generations
Date
Jul 23, 2020
Location
AE Webinar
Contact
Mary Firestone
Phone
717-703-3069
Among the many attributes that characterize each generation, the manner in which each age group engages with the newspaper varies. From topics of interest to preferred delivery platforms, news media organizations in Pennsylvania will benefit from gaining a better understanding of the best ways to connect with Generation Z, millennials, Generation X and baby boomers. This webinar will provide information and guidance to assist your organization in building strategies to interact with members of various age groups.
Speakers:
Jasmine Hughes – Pittsburgh City Paper
Regan Huston – Missouri School of Journalism
Lana Henderson – Missouri School of Journalism
This free one-hour webinar is scheduled to begin promptly at 2 p.m. Registrants must have both a computer and audio/phone in order to participate.
There is no cost for this webinar but you must pre-register.
To register, complete the form below, email PNA, or phone (717) 703-3069. Participation instructions will be emailed one or two days before the session.
Due to the coronavirus pandemic, the Pennsylvania NewsMedia Association
postponed the 2020 America East News Media Summit. We still feel strongly that the high-caliber speakers and quality content that was slated remains a valuable resource for you and your team, so we have organized a series of complimentary webinars that will feature much of that content, as well as several new additions.
Visit the America East News Media Summit page for a complete listing of these webinars.
To view more PNA training opportunities, visit our Events & Training page.