Upcoming Events

Loading Events
  • This event has passed.

Making the Most of U.S. Census Bureau Resources for the Media


Jul 29, 2021




Teresa Shaak


(717) 703-3003

Journalists use Census Bureau data for a wide range of applications—from accessing a single statistic in data.census.gov to complex analyses of data for thousands of geographic areas.  Learn how to efficiently access and utilize these resources in your storytelling!

Many of the best news articles based on Census Bureau data are written without the restriction of a deadline, by searching through tables on the U.S. Census Bureau’s web site to find the hidden stories in the data.

In this session – designed especially for journalists – you will learn:

  • How to use American Community Survey (ACS) Data
  • How to access and use Data.census.gov
  • Where and when survey data are released
  • Procedures for securing SME and interviews
  • Census Bureau Embargo policy
  • Where to find pitches, tip sheets, and news releases
  • How to cite US Census Bureau data

This 30-minute webinar is scheduled to begin promptly at 12 noon, eastern time.

Please note: this session will be presented through Microsoft Teams.  Registrants must have access to that platform as well as audio/phone in order to participate.

There is no cost for PNA members.  Non-member fee: $20.

To register, complete the form below or email the PNA Foundation.  A confirmation with Teams log in instructions will be sent to each registrant one or two days prior to the session.  Upon completing and submitting this form, you will receive an email within 24 hours confirming your registration.  Please contact foundation@pa-news.org if you have any changes or questions.


July 29, 2021
12:00 pm - 1:00 pm
Event Categories:
Event Tags:
, ,


Pennsylvania NewsMedia Association Foundation

This valuable PNA Foundation training is provided at no charge.

Please consider a tax-deductible donation to the PNA Foundation in support of sessions like this one that help the PA news industry.

Donate Now

Presented by: Susan Licate

Susan Licate serves as the Media and Partnership specialist and Congressional Liaison for the U.S. Department of Commerce, U.S. Census Bureau, Philadelphia Region, a position she has held since early 2019.

Susan’s career spans over 25 years leading and advising agencies, companies and non-profit organizations with their management, communications, and public relations needs.  She earned an MBA and BA from Lake Erie College, completed civil mediation training through the Supreme Court of Ohio, and studied strategic marketing and crisis communications through Case Western Reserve University’s Weatherhead School of Management professional development program.

Susan has provided media, communications, and management solutions for higher education institutions, professional service firms, healthcare systems and nonprofit organizations, and promoted highly visible national events. Susan managed the publicity for appearances by Robert Ballard, founder of the Titanic shipwreck; football icon “Rudy” Ruettiger, the inspiration for the movie “Rudy;” notorious CIA interrogator David Martine; and retired Green Beret Special Forces soldier and award-winning author S.B. Newman.

Susan has 25 years of experience serving on various nonprofit boards and chairing many committees. She presently serves on the Deans Faculty Advisory Committee and Presidents Planning Advisory Committee, both for Lakeland Community College where she is also an adjunct Professor of Business.