Practices from around the world: who is winning the revenue war, and why?

Announcing an exciting new virtual event – PNA’s Advertising Symposium

Register today for PNA’s convenient and complimentary Advertising Symposium! By attending this virtual event, you will:

• Gather new proven and successful revenue-generating ideas
• Learn how to improve your sales calls
• Understand how to boost your share of advertising agency business
• Discover how to build better print and digital ads
• Hear how to optimize your digital campaigns

Over the course of this five day virtual event, you will participate in interesting and motivating daily training sessions led by notable industry experts, including Editor & Publisher’s Mike Blinder, Peter Lamb of Lamb Consulting, Jill Kirsch from the Pittsburgh Post-Gazette, Darrell Davis of Metro Creative Graphics, Julia Campbell from the Branded Content Project at LMA, Bill Talerico of the Talerico Group, Dr. Renee Tacka and a variety of Pa.-based advertising agency decision makers.

Whether you are new to advertising sales or are a seasoned veteran, you will walk away with practical and effective tips and solutions to help boost your advertising revenue.

Learn more about this no-cost event and register today.

Practices from around the World: who is winning the revenue war, and why?

This session will examine the behaviors and tactics of successful sales reps from across the world, despite the current COVID environment. We will cover prospecting, time in the field, the model sales week, leveraging the commission plan, and developing a strong personal and brand message.

Registration

Session Speaker

Peter Lamb
Lamb Consulting

With over three decades of marketing experience, Peter Lamb has worked with some of the world’s largest media companies and helped orchestrate some of their most impressive successes. As a strategy consultant Peter transforms media companies to make them more efficient, more competitive, and more profitable. For Peter’s clients, this entails an unprecedented focus on NEW-NEW revenue, an approach that targets customers that have never used the client’s products or services.

Born in Cape Town, South Africa, Peter Lamb went on to become an internationally-known tennis star, competing at both Wimbledon and the US Open between 1975 and 1982. He earned an undergraduate degree from Vanderbilt University and his MBA from the Harvard Business School. Peter then set about doing marketing work for big names like IBM and Harte Hanks Communications until 1991, when he founded Lamb Consulting and began harnessing his unique and proven approach to marketing and business to guide publications all over the world.

Since the inception of Lamb Consulting, Peter has worked with an extensive list of clients that span the globe. He has consulted with El Clasificado, the largest weekly Spanish-language publication in the US, the Wall Street Journal and TimeInc, the UK subsidiary of Time-Warner. He has also advised the Black Press Media Group in Canada, the Honolulu Star-Advertiser, and Star-Metroland Media. From Saudi Arabia, South Africa, Hungary, Great Britain, and Singapore to Toronto, Los Angeles, and New York— Peter has helped transform publications and empower them to become more effective and profitable. His speaking engagements and seminars have been endorsed by many national / international media events and companies including WAN-IFRA World Newspaper Congress, International Classified Marketing Association, Google and more.

When Peter isn’t busy transforming businesses, he spends his time with his family and enjoying the outdoors. He’s an avid reader, and finds his inspiration from the stories of athletes, entertainers and world figures that have overcome difficult circumstances to achieve something great.