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Proven and Successful Revenue Generating Ideas


Apr 22, 2021




Teresa Shaak



Announcing an exciting new virtual event – PNA’s Advertising Symposium

Register today for PNA’s convenient and complimentary Advertising Symposium! By attending this virtual event, you will:

  • Gather new proven and successful revenue-generating ideas
  • Learn how to improve your sales calls
  • Understand how to boost your share of advertising agency business
  • Discover how to build better print and digital ads
  • Hear how to optimize your digital campaigns

Over the course of this five day virtual event, you will participate in interesting and motivating daily training sessions led by notable industry experts, including Editor & Publisher’s Mike Blinder, Peter Lamb of Lamb Consulting, Jill Kirsch from the Pittsburgh Post-Gazette, Darrell Davis of Metro Creative Graphics, Julia Campbell from the Branded Content Project at LMA, Bill Talerico of the Talerico Group, Dr. Renee Tacka and a variety of Pa.-based advertising agency decision makers.

Whether you are new to advertising sales or are a seasoned veteran, you will walk away with practical and effective tips and solutions to help boost your advertising revenue.

Learn more about this no-cost event and register today.

Proven and Successful Revenue Generating Ideas

Be inspired by success as Mike Blinder, the publisher of Editor & Publisher Magazine, moderates a panel of news media organizations who are leading the way in revenue generation.  From successful new sales strategies to the release of new products to the revitalization of flagging teams, Blinder will pack valuable takeaways and motivation into 60 minutes.

As your organization learns how to navigate a brand-new, post-COVID world, find the silver-lining highlighted by other organizations and bring home new revenue opportunities to your organization.


The Advertising Symposium is free of charge to PNA members.
To register, complete the online registration form for Proven and Successful Revenue Generating Ideas.  Attendance to the Advertising Symposium is limited to PNA members and requires your username and password to complete your registration. If you require assistance registering or are requesting your username and password be sent to you, please email Info@PANewsMedia.org.

Session Speakers

Mike Blinder, Publisher
Editor & Publisher

Mike Blinder is a multi-talented, multi-media maven and entrepreneur.  From radio to TV to print, from morning personality to sales to management, he has walked the talk. Working at Radio Shack as a teen he developed an early interest in the internet and today he is one of the leaders in internet marketing and sales.

Mike is best known for his training sessions where he brings his life-long learning and love of media together in entertaining and engaging classes in local markets across the US and Canada.  These sessions bring local advertisers and media together to help advertisers understand the strengths of each medium so they can invest their ad dollars more effectively.

Media increase their revenue by increasing the impact of their multi-media

He has worked with 350+ newspapers, trained 10,000+ salespeople and 100,000+ business people have attended his seminars.


Paul Kasbohm, SVP/ Chief Revenue Officer
Star Tribune Media Company




Jason Hegna, VP of Sales
Shaw Media Group



John J DeAugustine, President and Publisher
Schenectady (NY) Daily Gazette


April 22, 2021
11:00 am - 12:00 pm
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Pennsylvania NewsMedia Association
Pennsylvania NewsMedia Association Foundation