Date
Apr 22, 2021
Location
Virtual
Contact
Teresa Shaak
Phone
717-703-3003
Register today for PNA’s convenient and complimentary Advertising Symposium! By attending this virtual event, you will:
Over the course of this five day virtual event, you will participate in interesting and motivating daily training sessions led by notable industry experts, including Editor & Publisher’s Mike Blinder, Peter Lamb of Lamb Consulting, Jill Kirsch from the Pittsburgh Post-Gazette, Darrell Davis of Metro Creative Graphics, Julia Campbell from the Branded Content Project at LMA, Bill Talerico of the Talerico Group, Dr. Renee Tacka and a variety of Pa.-based advertising agency decision makers.
Whether you are new to advertising sales or are a seasoned veteran, you will walk away with practical and effective tips and solutions to help boost your advertising revenue.
Learn more about this no-cost event and register today.
Be inspired by success as Mike Blinder, the publisher of Editor & Publisher Magazine, moderates a panel of news media organizations who are leading the way in revenue generation. From successful new sales strategies to the release of new products to the revitalization of flagging teams, Blinder will pack valuable takeaways and motivation into 60 minutes.
As your organization learns how to navigate a brand-new, post-COVID world, find the silver-lining highlighted by other organizations and bring home new revenue opportunities to your organization.
Mike Blinder, Publisher
Editor & Publisher
Mike Blinder is a multi-talented, multi-media maven and entrepreneur. From radio to TV to print, from morning personality to sales to management, he has walked the talk. Working at Radio Shack as a teen he developed an early interest in the internet and today he is one of the leaders in internet marketing and sales.
Mike is best known for his training sessions where he brings his life-long learning and love of media together in entertaining and engaging classes in local markets across the US and Canada. These sessions bring local advertisers and media together to help advertisers understand the strengths of each medium so they can invest their ad dollars more effectively.
Media increase their revenue by increasing the impact of their multi-media
He has worked with 350+ newspapers, trained 10,000+ salespeople and 100,000+ business people have attended his seminars.
Paul Kasbohm, SVP/ Chief Revenue Officer
Star Tribune Media Company
Jason Hegna, VP of Sales
Shaw Media Group
John J DeAugustine, President and Publisher
Schenectady (NY) Daily Gazette
Advertising Symposium Schedule
Monday, April 19
Building Better Ads: Advice from the Design Desk – 10 a.m.
Branded Content: A unique, engaging and profitable advertising option – 3 p.m.
Tuesday, April 20
Practices from around the world: who is winning the revenue war, and why? – 11 a.m.
Wednesday, April 21
Best Practices for Optimizing Your Programmatic Campaigns – 10 a.m.
Thursday, April 22
Proven and Successful Revenue Generating Ideas – 11 a.m.
Data-Driven Advertising: Using data and information to create more effective sales calls – 3 p.m.
Friday, April 23
Securing Profitable Salespeople – 10 a.m.