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Score More Readers: Improving Local Sports Coverage – PART I

Date

Nov 15, 2022

Location

Virtual

Contact

Teresa Shaak

4 sessions. 2 days. 1 outstanding training opportunity.

Through this series of four virtual sessions over two days, we’ll take a deeper dive into how newsrooms – of any size – can enhance coverage of local sports and win more readers.  From reporting on high school games to podcasts to alternative story forms and enterprise projects, learn how you can grow this valuable and popular journalism while engaging your community.


Schedule

PART I – Tuesday, Nov. 15

10 – 10:50 a.m. – High School coverage beyond the box score

11 – 11:50 a.m. – Supplementing coverage with podcasts and tips/ideas on ways to monetize

TUESDAY REGISTRATION


PART II – Thursday, Nov. 17

10 – 10:50 a.m. – Adding enterprise/small projects to your sports coverage, with best ideas

11 – 11:50 a.m. – Alternative story forms and ways to keep you (and your readers) interested

THURSDAY REGISTRATION


This training is provided at no charge, but pre-registration is required.  Log in information will be provided upon registration through the Foundation’s GoToWebinar account.  You must register for both Tuesday and Thursday to attend all four sessions.  Each day’s registration gives you access to both sessions offered that day.  We encourage you to register for both Tuesday and Thursday, even if you might not be able to attend every session.  Sessions will be recorded and available following the workshop to all registered.


ABOUT THIS SERIES OF SESSIONS

This 2022 version of the longtime Sharon Johnson Workshop comes to you virtually over two days through four succinct sessions, in consideration of busy newsrooms and fall sports schedules.  Prior to 2020, reporters and editors met in Harrisburg each November for a full day of sessions, panelists and presenters.  (A tasty lunch was included, too!)  Over the years, hundreds of participants learned how best to cover climate change, the opioid crisis and medical marijuana.  They also attended workshops dedicated to social media strategies, sports coverage in the digital age, engaging with readers, video, storytelling, watchdog journalism, enterprise reporting….and even blogging.  This popular workshop has always provided timely ideas, solutions and inspiration for newsrooms without a large budget or staff.


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Details

Date:
November 15
Time:
10:00 am - 12:00 pm
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Organizer

Pennsylvania NewsMedia Association Foundation
Phone:
717-703-3003
Email:
Foundation@PA-NewsMedia.org
Website:
www.PANewsMedia.org

ABOUT SHARON JOHNSON 

For 30 years, Sharon Johnson connected with the readers of The Patriot-News, Harrisburg, through her arts and entertainment writing. Her witty and informed style made her a must-read. In honor of Sharon’s memory, PennLive/The Patriot-News has sponsored this annual workshop through the PNA Foundation since 2002 with a focus on using the latest tools to provide the best stories and coverage. Through its Pulitzer-Prize-winning efforts for local reporting, PennLive/The Patriot-News works with the PNA Foundation to coordinate this workshop. Together, we recognize that while the tools, resources, formats and products may have changed since Sharon Johnson was writing, a good story and valuable information – whether printed, tweeted or videotaped – are still what readers want.