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Securing Profitable Salespeople


Apr 23, 2021




Teresa Shaak



Announcing an exciting new virtual event – PNA’s Advertising Symposium

Register today for PNA’s convenient and complimentary Advertising Symposium! By attending this virtual event, you will:

  • Gather new proven and successful revenue-generating ideas
  • Learn how to improve your sales calls
  • Understand how to boost your share of advertising agency business
  • Discover how to build better print and digital ads
  • Hear how to optimize your digital campaigns

Over the course of this five day virtual event, you will participate in interesting and motivating daily training sessions led by notable industry experts, including Editor & Publisher’s Mike Blinder, Peter Lamb of Lamb Consulting, Jill Kirsch from the Pittsburgh Post-Gazette, Darrell Davis of Metro Creative Graphics, Julia Campbell from the Branded Content Project at LMA, Bill Talerico of the Talerico Group, Dr. Renee Tacka and a variety of Pa.-based advertising agency decision makers.

Whether you are new to advertising sales or are a seasoned veteran, you will walk away with practical and effective tips and solutions to help boost your advertising revenue.

Learn more about this no-cost event and register today.

Securing Profitable Salespeople

Finding and hiring the right sales talent is an integral part of the advertising equation. Candidates possessing a unique x-factor are required to create a profitable news media organization. However, successful recruiting has become one of the most challenging tasks in 2021. Learn from industry expert Bill Talerico on how you can identify true winners who are a fit for your culture and sales team. During this 60 minute session, you’ll acquire tips to attract talent, create an appealing destination for sales leaders and secure the right candidates.


The Advertising Symposium is free of charge to PNA members.
To register, complete the online registration form for Securing Profitable Salespeople.  Attendance to the Advertising Symposium is limited to PNA members and requires your username and password to complete your registration. If you require assistance registering or are requesting your username and password be sent to you, please email Info@PANewsMedia.org.

Session Speaker

Bill Talerico
Talerico Group

Bill has always loved helping people see and achieve the best versions of themselves.  There are many parallels between sales and leadership—both take people on a journey, helping them to see possibilities they didn’t know existed.  Bill has held various Sales and Sales Leadership roles in his 20 year career in the Financial and Technology Industries.

He has also always had a passion for helping other people grow and realize their full potential. Wanting to focus on People Development full time is what led him to launch Talerico Group.


April 23, 2021
10:00 am - 11:00 am
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Pennsylvania NewsMedia Association
Pennsylvania NewsMedia Association Foundation