Aug 12, 2021
Communities, readers and audiences want to see themselves reflected in your local news coverage. Not just through words and stories, but also through the visuals, photos, art and designs in your various print and digital products. Doing so requires you to look, listen and learn.
This session will help editors and reporters visually cover their whole community. Topics include visual inclusion, intention and diversity as well as making tough visual calls.
Val Hoeppner, a renowned journalist, media instructor and strategist leads this discussion. Currently a media consultant, Hoeppner previously worked as director of education for the Diversity Institute at the John Seigenthaler Center and is a member of the Native American Journalists Association, Online News Association, Associated Press Photo Managers, News Leaders Association, the Recording Academy and Public Radio in Mid America.
This is another session in the PNA Foundation’s special diversity webinar series Leading Local: The Media’s Impact on Diversity, Inclusion and Equity.
This 60-minute webinar is scheduled to begin promptly at 12 noon, eastern time.
Registrants must have both a computer and audio/phone in order to participate.
To register, complete the form below or email the PNA Foundation. A confirmation with log in instructions will be sent to each registrant one or two days prior to the session.
Sponsored by the Calkins Foundation, the PNA Foundation’s Leading Local: The Media’s Impact on Diversity, Inclusion and Equity is a series of webinars focusing on systemic racism and bias and how news media companies in Pennsylvania can combat it. Sessions will help publishers, editors, reporters, ad directors, HR managers and other leaders to address hiring, news coverage, advertising. product design and audience engagement in order to recognize, improve and impact diversity, inclusivity and equity.
This valuable PNA Foundation training is provided at no charge.
Please consider a tax-deductible donation to the PNA Foundation in support of sessions like this one that help the PA news industry.
Val Hoeppner is a digital journalist, trainer and media strategist. She has worked in digital, mobile and multi-platform journalism for more than 20 years. As CEO of Val Hoeppner Media and Consulting, LLC, Hoeppner visits newsrooms, universities and conferences where she creates and leads training for journalists in mobile, social, video and multi-platform storytelling. She works with media leadership in audience engagement, change management and developing digital and mobile workflow.
Hoeppner was multimedia director at the Indianapolis Star and later worked at the John Seigenthaler Center in Nashville as the director of education for the Diversity Institute where she led digital journalism programs for professional and student journalists. In addition to her media and consulting business, Hoeppner is the director of the Center for Innovation in Media and executive director of WMOT, a National Public Radio station playing American Roots music at Middle Tennessee State University.
Hoeppner is an instructor with the Poynter Institute, the Newseum Institute, Chips Quinn Scholars, Native American Journalism Fellowship, Innovation J-Camp, Mobile Me&You and APME News Train. Hoeppner is a member of the Native American Journalists Association, Online News Association, Associated Press Photo Managers, American Society of News Editors, the Recording Academy and Public Radio in Mid America.